Brand Manager (Value)

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Brand Marketing Manager is responsible for supporting the strategic development and execution of Taco Bell’s Value strategy in close collaboration with internal cross-functional teams and external partners. This role will help shape the product strategy, define brand positioning, and support communications development for key Value platforms. The goal is to unlock step-change growth by identifying and activating incremental occasions for the brand.

The Day-to-Day:

Drive long-term brand transformation, incremental transactions and same store sales growth via innovative and consumer-centric marketing & product innovation:

• This role will be responsible for helping drive the Value Team Pillar of the business, for the Taco Bell brand and ultimately executing omnichannel marketing campaigns in support of the pillar
• Lead creative and idea brief development to align internal creatives and external agencies to deliver bold work that will step-change growth for the business
• Manage and inspire agency partners to develop compelling and engaging consumer communications, from briefing to creative development and launch
• Partner with Product Marketing team to design product comms briefs that are anchored in breakthrough consumer insights, supported by clear and concise product benefits/RTBs
• Develop cross-functional relationships to facilitate alignment discussions to progress key workstreams and projects, including but not limited to program development briefs, creative development and launch plan.
• Lead strategic alignment & project management across Comms, Food Innovation, Operations and beyond to strengthen the 2026 pipeline and build for 2027.
• Partner with cross-functional teams, including Public Relations, Digital, Social, Media to develop robust, multi-channel activation that effectively engages target consumers
• Provide onboarding, ongoing training and effective coaching to Direct Report(s)
• Coach direct report(s) to support on all actions and lead key "calls for work” briefings to finalize creative and digital tactics across teams internally/externally based off idea developed.

Is This You?

• Bachelor's Degree required
• Minimum 8+ years of relevant experience including 3 years’ experience in Brand Marketing, Product Marketing, and/or Strategic Planning roles (CPG, Agency, or QSR preferred)
• 3+ Years in a management/leadership role
• An innovative capability and drive to think outside the box to create strategy initiatives which elevate the brands as well as promote our products
• Experience in multi-channel retail industry and / or franchised business a plus
• Strong strategic thinking and storytelling abilities to drive food comms agenda throughout the organization
• Experience working with cross functional teams and agency partners to create multi-channel marketing campaigns
• Strong influence and collaboration skills are a must to navigate a highly matrixed organization
• Demonstrated leadership, project management, and planning skills
• Self-motivated with a strong drive for results and intellectual curiosity

Work-Hard, Play-Hard:

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$135,000 to $150,00 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal.  You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf