The Brand Manager will lead Chispa's brand strategy targeting the US Hispanic community, managing campaigns, partnerships, and social media to drive growth and cultural relevance.
We’re seeking a Brand Manager to serve as the dedicated brand lead for Chispa on the Affinity team at Match Group. This role focuses on the US Hispanic community and carries meaningful ownership of the brand’s strategy and growth.
The ideal candidate is a passionate, creative, and strategic marketer who lives and breathes multicultural marketing and deeply understands the US Hispanic, bicultural community. In this fast-paced, high-impact role, you will shape and drive the brand strategy for a growing app, leading initiatives that build cultural relevance, brand equity, and user growth.
Affinity is a division of Match Group that is home to online dating apps like BLK, Chispa, and Upward where singles can connect based on what they have in common. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
Affinity is a division of Match Group that is home to online dating apps like BLK, Chispa, and Upward where singles can connect based on what they have in common. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our Dallas office 3 days/week.
How you'll make an impact:
- Lead integrated marketing programs across product launches, PR, promotions, influencer marketing, and community campaigns to build brand awareness and drive app registrations
- Act as the voice of the customer, representing and advocating for the needs of the Latino community, especially Gen Z Latinos. You will connect with and advocate for the bicultural consumer and need a deep understanding of bicultural audiences.
- Translate strategic insights, knowledge, and trends about the Latino community and dating preferences into actionable brand initiatives
- Help make Chispa a most-loved brand by getting Chispa into Latino culture, through partnerships, social, experiential, influencer campaigns, and more
- Support development of brand KPIs, assess campaign performance, and identify new community-relevant opportunities and partnerships to accelerate growth
- Partner closely with Product to shape product marketing strategy and ensure seamless integration of features into the brand narrative
- Manage agencies (creative, social, PR, influencer) and external partners from ideation to campaign execution. Collaborate with cross-functional teams (legal, media, performance marketing, product, technology, PR) to ensure cohesive brand execution
- Own social media strategy, including channel and content strategy and brand voice, to drive cultural relevance, engagement, and downloads
- Lead influencer marketing strategy and execution, building scalable and culturally authentic creator programs
- In close partnership with the Sr Director, Affinity, drive the Chispa brand strategy, serving as the dedicated brand steward and primary point of accountability for how the brand shows up across all consumer touchpoints
- Operate with autonomy while partnering closely with the Sr. Director of Affinity Brand Marketing, bringing strategic thinking and strong execution to elevate Chispa within the Affinity portfolio
We could be a match if you have:
- 6+ years of marketing and brand strategy experience, preferably within consumer mobile apps, digital platforms, or high-growth consumer startups (agency experience is a plus)
Experience owning or leading brand campaigns that reach bicultural audiences
- Deep passion for, understanding of, and immersion in the US Latino community; bilingual English/Spanish required
Proven experience leading integrated campaigns and influencer marketing programs from strategy through execution
Strong cross-functional leadership skills with experience managing agency partners and collaborating with diverse stakeholders
A balance of creative storytelling and analytical rigor, with comfort interpreting performance metrics and optimizing accordingly
An entrepreneurial mindset — self-starter, scrappy, resourceful, and comfortable operating as the primary brand lead
Ability to build relationships and community connections, especially within the Latino market
Ideally, creative skills and familiarity with Canva or other creative tools
#LI- LH1
Why Match Group?
Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:
Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug – Generous PTO and 14 paid holidays so you can unplug
Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.
If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.
#Affinity
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