The Brand & Content Strategy Manager will develop audience-driven brand strategies, craft creative briefs, and optimize content for brand storytelling and customer engagement.
As a Brand & Content Strategy Manager, you’ll join Favor’s Brand team which is responsible for one of Texas' fastest growing brands. This role will be the expert on our audiences, the platforms they live in, and customer insights, and use this knowledge to inform brand strategy and content that drives the business forward and has an impact in culture. The Manager will partner closely with the Creative, CRM, Growth Marketing, Product Marketing, Partnerships, Content/Merchandising and Organic Social teams to develop a variety of ideas across spaces like digital content, partnerships, and influencers to amplify our brand strategy consistently across channels. The ideal candidate has proven skills in writing creative campaign briefs, creating content programs (from strategy, development and execution to measurement and optimization) and developing content and channel strategies that maximize our brand storytelling and enhance our creative output to improve Brand awareness, acquisition and retention for Customers and Runners.
What You'll Do:
- Distill customer insights, business objectives, cultural trends, and success criteria to develop creatively inspiring campaign briefs and ideas to support the Brand’s go-to-market strategies, with an emphasis on how, when, and where our target audience consumes content and how brands can activate in those spaces
- Create content and channel strategies that allow for a fluid brand that is consistently growing and evolving with our consumers, media, and changing competitive landscape
- Craft and own positioning statements, creative team briefs, and marketing and differentiation strategies for our three audiences (Consumer, Runner & Merchant)
- Partner with the Creative, Lifecycle Marketing, Growth Marketing, Product Marketing, Partnerships, Content/Merchandising and Organic Social/Blog teams and ensure our brand strategy is consistent in the content we produce
- Set and maintain our brand vision, pillars and differentiation strategy and ensure that is coming to life in the content we’re producing
- Partner with Integrated Marketing to develop quarterly integrated messaging strategy and distill our strategic and content priorities into themes and briefs for the marketing team
- Work closely with our research team and conduct competitive research, perform content audits, and analyze market trends to identify new opportunities, mediums, and challenges to engage target audiences and further awareness
- Measure impact and return of effort by working with channels and reporting on brand mentions, engagement, and organic traffic as well as our retention and acquisition efforts
Skills You Have:
- Bachelor’s degree in marketing, advertising, communication, or related field
- 5+ years of brand strategy and content strategy experience
- Experience ideating and building creative and brand briefs for internal teams and external partners
- Experience managing brand content, positioning, and content strategy for a consumer brand
- Knowledge of organic and paid social media analytics and how to use them to drive results
- Knowledge of social media platforms, native tools, and best practices for TikTok, Instagram, Facebook, X, and YouTube
- Excellent project management skills and the ability to collaborate with a multidisciplinary team
Who You Are:
- You are a highly motivated, creative, and analytical individual who thrives in a fast-paced environment with the opportunity to wear multiple hats
- You have a strong understanding of the various functional aspects of a marketing organization, plus digital/social media landscapes
- You have the ability to synthesize data, form hypotheses, develop insights, and propose actionable solutions
Life at Favor
Where you’ll work: This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce.
Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in Favor delivery fee credit and H-E-B discounts!
Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.
Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.
Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!
In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.
Top Skills
Facebook
Instagram
Social Media Analytics
Tiktok
X
Youtube
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