Brand & Content Marketing Manager

UpKeep has strong roots with the practitioners and managers who run day-to-day maintenance operations. The next phase of growth requires earning the attention and trust of the directors, VPs, and C-suite leaders who control budget, drive strategic decisions, and champion platforms across their organizations.

The Brand & Content Marketing Manager will lead that shift. This role owns how UpKeep shows up across every owned channel: the website, content, social, video, and webinars. The mandate is to build a brand that resonates with executive-level buyers without losing the credibility we’ve earned with the frontline audience who uses and advocates for the product every day.

This is a high-ownership role for someone who can think at the strategic level, write and create at a high standard, and build programs that scale.

Executive Audience Development

• Build and execute a content strategy designed to reach and resonate with director, VP, and C-suite buyers in asset-intensive industries.
• Develop thought leadership positioning for UpKeep that speaks to operational efficiency, capital planning, and digital transformation at the leadership level.
• Create and run a webinar program targeting executive audiences: recruiting guest speakers, building co-branded content, and ensuring programs are tied to pipeline.
• Work with the team to identify the right tone, formats, and channels that earn executive attention without alienating the practitioner base.

Website & Digital Experience

• Own the end-to-end experience of upkeep.com, including site structure, messaging, navigation, UX, and design consistency.
• Manage all product pages to clearly communicate value and differentiate UpKeep at both the operator and decision-maker level.

Content Strategy & Creation

• Develop and execute a content roadmap spanning blog, customer stories, video, and branded design, using AI to accelerate research, briefing, and first-draft production.
• Prioritize formats that build credibility with executive buyers: in-depth reports, benchmark data, executive interview series, and webinar recordings.
• Use AI tools to accelerate content repurposing across channels, turning a single webinar or report into blog posts, social clips, email copy, and more without proportional increases in headcount.
• Ensure all content reflects a consistent brand voice that works across the buying committee, from the technician to the CFO.

SEO & Organic Growth

• Own UpKeep’s SEO strategy and execution: keyword targeting, on-page optimization, backlink development, and traffic performance reporting, leveraging AI tools to identify opportunities and automate analysis at scale.
• Vet, select, and manage SEO vendors or agencies where relevant.
• Tie SEO work to measurable outcomes including traffic growth, lead volume, and pipeline attribution.

Social & Brand

• Maintain and evolve UpKeep’s presence on LinkedIn, YouTube, and emerging channels.
• Build coordinated brand campaigns that connect across blog, social, video, and webinar programs.
• Develop an executive social strategy, including content that supports UpKeep leaders building their own thought leadership presence.

Team & Cross-Functional Work

• Define content workflows, publishing cadences, and internal review processes, building AI into production steps to increase team output without sacrificing quality.
• Partner closely with Product Marketing on launches, campaigns, and positioning.
• Work with Sales and Customer Success to source customer stories and identify executive reference opportunities.
• Coordinate external partners (Web, SEO, designers, production vendors) to execute key programs.

• 5+ years in content marketing, brand, or digital marketing, with at least 2 years in B2B SaaS or a comparable enterprise software environment.
• Demonstrated experience creating content that targets senior buyers: directors, VPs, or C-suite personas.
• Experience planning and running webinar programs, including executive-level events.
• Track record of growing organic traffic and building content programs from a strategy through to execution.
• Demonstrated current use of AI tools in content production, research, or SEO workflows. Be ready to talk through how you use them and what the output difference looks like.

• Strong editorial judgment with the ability to write and edit at a high standard across multiple formats and audience levels.
• Deep understanding of content SEO, including keyword research, on-page optimization, and how content drives pipeline.
• Comfortable with data: able to pull insights from analytics platforms, build a content performance report, and use data to make decisions.
• Hands-on experience with CMS platforms, marketing automation, SEO tools, and AI writing and research tools. Active use of AI in your current workflow is required, not a plus.
• Strong project management skills and a clear track record of shipping work on time across multiple concurrent priorities.
• Ability to translate technical product capabilities into language that resonates with executive and operational audiences.

How We Measure Success

• Growth in executive-level engagement: webinar attendance, content downloads, and engagement from director+ personas.
• Website traffic growth: organic sessions, returning visitors, and on-site conversion rates.
• Content output and quality: publishing cadence, traffic per piece, backlinks earned. AI-assisted workflows are expected to meaningfully raise volume without adding headcount.
• Webinar program performance: number of programs run per quarter, attendance, and pipeline influence.
• Video metrics: YouTube growth, views, and engagement by content type.
• SEO health: keyword rankings, organic visibility, and search-driven pipeline contribution.
• Customer story output: number of published case studies and executive references per quarter.

• Takes ownership of outcomes, not just outputs. Knows the difference between shipping content and building a program that moves the business.
• Thinks about the full buyer journey, from an executive’s first touchpoint through to a sales conversation.
• Brings a point of view. Has opinions on what the brand should stand for and is comfortable advocating for that position.
• Communicates clearly across teams and seniority levels, internally and externally.
• Manages up well: flags blockers early, provides clear status updates, and asks the right questions when priorities need to be set.
• Stays curious about the industry, the customer, and the craft of content and brand.
• Acts with integrity and holds themselves accountable for the quality and impact of their work.
• Receptive to change – is flexible. Seeks and adopts improved approaches and processes.
•  Initiates action – is results oriented. Takes responsibility for actions and outcomes. Meets commitments and strives for high performance.
• Manages the workload - makes timely decisions, prioritizes effectively, solves problems,   monitors results, and takes remedial action where necessary.
• Technically proficient – able to apply the technical knowledge and skills required in the job role and responsibilities in order to achieve the expected outputs. 
• Takes responsibility for own learning - knows personal strengths, recognizes development needs, and takes action to improve. Is open to feedback and always seeks to learn. 
• Communicates ideas – respectfully exchanges information and proposes a way forward. Listen to views of colleagues and take in diverse perspectives. 
• Works collaboratively – shares knowledge and information, fosters teamwork, and contributes to a positive work environment where people want to come to work.  
• Display ethical character and competence - acts with integrity and intent, is accountable for own actions, behaves according to the company values. 
• Act as a good citizen of UpKeep.

This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is $125,000 - $145,000 USD per year.