Brand Consulting - Director, Insights & Analytics

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

The CAA Brand Consulting Insights & Analytics Director will play a key role in some of our most high-profile client work and new-business initiatives.  This position will lead the development and ‘sell-in’ of Sports, Entertainment, and Impact strategies – partnering with Account leads to advise C-suite clients and their teams on how to leverage data-driven insights across each media channel and consumer touchpoint.  In this role, the candidate will interface day-to-day with our Account team and functional leaders (Creative, Strategy, Business Development, Experiential, etc.), inter-agency leaders, as well as directly with senior clients.  

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities

• Support the design, implementation, and management of sponsorship strategy, valuation, and measurement initiatives across portfolio of clients
• Utilize third-party, internal, and client-owned research tools to aggregate and analyze marketing data
• Use data visualization skills and tools to analyze and package reports for key internal and external stakeholders
• Leverage data to develop new insights with the goal of improving planning and strategy execution
• Interact directly with internal teams and clients to manage expectations and meet deadlines 
• Develop and deliver overarching strategic vision grounded in data for client assignments, defining and prioritizing initiatives that directly support marketing/business goals and brand KPIs
• Partner closely with our Strategy and Account teams to build and apply insight and data-driven personas, segmentation models, customer journeys and measurement frameworks
• Interpret category and consumer trends to inform sponsorship marketing, partnership, campaign and communication strategies, determining the roles of media and creative and ideal touchpoints needed to drive desired outcomes 
• Act as a bridge between internal teams – Account, New Business, Data, Strategy, Creative – facilitating optimal team outputs while balancing efficiency and effectiveness 
• Brief and collaborate with internal and external partners
• Develop and apply ownable positioning for brands within Sports, Entertainment and Impact, informing brand role, partner selection and creative activation
• Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities 
• Cultivate relationships across CAA to find and promote new opportunities for clients

Requirements

• 8+ years of experience in a data-driven insights and strategic role 
• Expertise in interpreting consumer research and data (quantitative & qualitative) and applying to solutions-based client strategies
• Strong Excel and PowerPoint skills
• Experience managing, developing, and mentoring junior team members
• Highly developed communication skills, both verbal and written, to communicate effectively and persuasively, including ability to present and adapt to different stakeholders
• Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it
• Strong analytical skills, ability to think critically and work collaboratively on fast moving projects
• Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented 
• Ability to influence, persuade and lead broader teams 
• Experience communicating and providing consultation and advice to clients
• Ability to travel and attend work events outside normal business hours on an as needed basis
• Global experience or experience working on multi-market accounts 
• Knowledge, passion and curiosity on all things culture, sports, and entertainment 
• Ability to confidently present plans, thought leadership and ideas to a senior leadership audiences (internal and external)
• Experience working on new business pitches, to support when opportunities arise

Preferred Skills

• Experience developing Sports, Entertainment & Impact related sponsorship strategies
• Experience valuing partnership opportunities and assets
• Experience designing and implementing sponsorship measurement campaigns
• Team player and ability to collaborate with junior and senior level colleagues
• Experience with YouGov, Meltwater, or other syndicated research platforms

Location

The Brand Consulting department offers a flexible work schedule and requires three days per week on site at our New York and Los Angeles offices.

Compensation: The annual base salary for this position is in the range of $135,000-$160,000. This position also is eligible for benefits and discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.