Bitcoin Product Marketing Manager

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams - People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more - provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block.
The Role
Bitcoin has been part of our roadmap from the beginning, and we're now investing deeply across the entire ecosystem to make bitcoin everyday money for communities worldwide.
The Bitcoin Product Marketing Manager will sit across Cash App and Square and partner closely with Product, Insights, Data Science, Design, Finance & Strategy, Engineering, Sales, and Communications. You will lead go-to-market strategy for our most important bitcoin initiatives, shape product positioning, and help bring dozens of new bitcoin features and experiences to market across both consumer and seller ecosystems.
You'll craft compelling narratives, drive cross-functional alignment, and build repeatable frameworks that keep us moving quickly in a high-velocity environment. You'll advocate for our customers, understand what drives adoption, and ensure every launch - big or small - ladders up to one cohesive Bitcoin at Block story.
You will be driving clarity, shipping excellent work, and helping bitcoin become truly usable everyday across Cash App and Square.
You Will

• Lead go-to-market strategy and execution for priority bitcoin products across Cash App and Square; from positioning and messaging through launch, amplification, and measurement
• Build clear, insight-driven product narratives that unify how we talk about bitcoin across consumer, seller, and ecosystem touchpoints
• Conduct qualitative and quantitative research to deepen understanding of bitcoin customers and seller segments; surface insights that shape positioning, roadmap priorities, and GTM strategy
• Develop competitive and market insights across bitcoin payments, custody, and ecosystem products to inform strategy, differentiation, and long-term opportunity
• Write strong briefs, build messaging frameworks, and partner with Creative on product-driven campaigns that bring bitcoin utility to life
• Work with Product teams to understand roadmaps, define ICPs, influence feature development, and connect launches to customer needs
• Create data-driven measurement plans, define KPIs, and partner with Data Science and Finance to track performance and uncover insights
• Partner with owned and paid channel teams to turn product moments into cohesive, multi-channel marketing
• Engage with customers online and IRL to understand pain points, gather insights, and inform positioning
• Collaborate with emerging bitcoin brands like Bitkey and Proto to ensure ecosystem coherence across positioning, messaging, and campaigns
• Support central marketing teams by providing positioning, messaging, and product insights that strengthen readiness across channels and operational partners
• Build and maintain cross-functional GTM workflows that keep dozens of stakeholders aligned and accountable

You Have

• 6-10 years in product marketing, ideally across bitcoin, consumer fintech, payments, or emerging technology
• Experience owning GTM strategy end-to-end for technical or multi-surface products
• A strong POV on positioning, messaging, and what drives adoption across different customer segments
• Experience conducting customer research and synthesizing insights into actionable product and marketing decisions
• Deep familiarity with bitcoin, Lightning, and the broader ecosystem; you bring enough technical grounding to speak confidently, assess feature implications, and ensure our positioning is accurate, credible, and compelling
• A data-driven approach to decision-making, with experience building KPIs, measurement plans, and post-launch insights

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$180,000 - $270,000 USD
Zone B:
$167,400 - $251,200 USD
Zone C:
$158,400 - $237,600 USD
Zone D:
$149,400 - $224,200 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.