B2B Marketing Manager

About WorkWhile
WorkWhile is on a mission to help workers earn a better living and live better lives. More than 80 million Americans work hourly jobs, often with unpredictable schedules that pay close to minimum wage and offer limited benefits, leading to financial instability.
WorkWhile is revolutionizing frontline work by creating a more flexible and efficient labor market. Powered by AI, the WorkWhile platform helps businesses quickly access high-quality talent. Workers benefit from same-day pay, free telehealth services, upskilling, and the ability to choose shifts that match their skills and schedules.
We have the audacious goal to align incentives and solve inefficiencies in the labor market, disrupting the $650 billion staffing and recruiting market. Backed by Khosla Ventures and recognized by the Inc. 5000 for 10x growth, WorkWhile is reshaping the future of work.
About the role
We're looking for a B2B Marketer to help power our next stage of growth. In this hands-on role, you'll help build and scale our marketing engine from the ground up, especially around events, content, and demand gen to reach and engage leaders across logistics, warehousing, and hospitality.
You'll thrive here if you love working in a fast-paced startup environment, aren't afraid to get your hands dirty, and can turn scrappy ideas into reality. You'll report directly to the Head of Marketing (B2B) and collaborate closely with Sales, Account Management, EPD, and Data Science to bring our brand and value proposition to life.
This is an exciting opportunity to join WorkWhile at an inflection point and make a tangible impact on how we grow, tell our story, and help the people who power the backbone of the economy.
What you'll do

• Strategy & content
  
  • Develop positioning and messaging that clearly articulates our unique value, differentiates our solutions in a competitive market, and resonates deeply with our target ICP
  • Craft engaging content, including emails, social posts, one-pagers, and sales collateral
  • Maintain and update our content library (e.g. case studies, pitch decks) to ensure consistency and relevance
  • Lighty design and edit in Canva or Figma to make content visually on-brand
• Demand Gen
  
  • Partner with Sales and SDRs to build and refine targeted ABM sequences
  • Support outbound efforts to engage prospects and drive qualified pipeline
  • Leverage prospect, customer, and market insights to inform outreach strategies and pipeline management
• Events
  
  • Support planning and execution of events and industry conferences
  • Coordinate logistics, branding, lead outreach, and post-event nurture campaigns
  • Track performance and ROI of events in HubSpot & SFDC
• Marketing Operations
  
  • Assist in management of our HubSpot marketing automation system
  • Build lifecycle campaigns, landing pages, and nurture workflows
  • Help maintain clean data for lead uploads and list segmentation
  • Monitor and report on campaign performance and identify areas of improvement

What we're looking for

• 1-2+ years of experience in B2B marketing, content, or events; a plus if in startup or fast-paced environments
• A go-getter mentality: highly organized, eager to learn, and willing to jump in wherever needed
• Strong writing skills with the ability to communicate clearly, concisely, and in a way that reflects our brand voice
• Curious and resourceful: you figure things out, ask smart questions, leverage AI tools, and don't wait to be told what to do
• A bias toward action: you value progress over perfection and aren't afraid to test, learn, and iterate quickly
• Comfortable using (or quickly learning) tools like HubSpot, Canva, and Figma

Benefits & Perks

• Remote work culture with opportunities for coworking in SF
• In-person company offsites
• Medical, dental, & vision coverage
• Flexible time off
• 401(k) with employer match
• WFH stipend to support your home office needs

WorkWhile has a diverse, mission-driven, and supportive culture-we look for people who want to take ownership, are energized by ambiguity, and strive to make a lasting impact. If this resonates with you, we'd love to chat!
WorkWhile is an Equal Opportunity Employer. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.