At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped nearly 80 million learners and more than 17,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others. Learn more about us on our company page.
Where we work
Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.
About your skills- Lifecycle journey design: Developing and optimizing learner flows across onboarding, engagement, and retention.
- Behavioral personalization: Using segmentation and usage data to tailor messaging and experiences.
- A/B testing and experimentation: Creating structured test-and-learn programs to drive continuous improvement.
- Cross-functional collaboration: Partnering effectively across teams to execute integrated programs.
- Data analysis and insight generation: Interpreting campaign data to inform strategy and demonstrate impact.
- Martech tool proficiency: Navigating platforms like Braze, Pendo, and Salesforce; analyzing data using tools like Tableau or Looker.
About this role
As a B2B Lifecycle Marketing Manager focused on learner adoption and engagement, you will lead the strategy, planning, and execution of programs that drive activation and for Udemy Business learners. You’ll own key learner touchpoints across email and in-product channels, developing scalable, personalized journeys that help learners discover content, form habits, and get results. This is an individual contributor role with high visibility and cross-functional collaboration.
What you’ll be doing
- Lead full-funnel adoption and engagement strategy for Udemy Business learners, from onboarding and activation to sustained usage and retention.
- Build multi-channel lifecycle journeys leveraging email, in-product messaging, and experimentation frameworks to drive meaningful engagement with our content and platform.
- Design personalization strategies grounded in user behavior, AI-powered insights, and segmentation to increase relevance and learner success.
- Partner cross-functionally with Product Marketing, Data Science, Customer Success, Engineering, and CRM teams to align priorities and execute effectively.
- Continuously optimize using A/B testing and analytics to learn what drives action, and scale what works.
- Craft compelling narratives and performance updates through clear, data-driven presentations that influence stakeholders and drive alignment across teams.
- Champion the voice of the learner, using qualitative and quantitative insights to improve experiences and advocate for customer needs.
What you’ll have
- 5+ years of experience leading cross-channel lifecycle, retention or CRM marketing programs, ideally in B2B SaaS, EdTech, or multi-product ecosystems.
- Strong foundation in growth marketing principles including behavioral segmentation, personalization, experimentation, and funnel conversion.
- Experience using CRM automation tools (Braze or similar), in-app tools (Pendo) and analytics & data visualization tools (Tableau) - preferred but not required.
- Analytical mindset with fluency in marketing performance metrics and testing methodologies.
- Strong communication and collaboration skills to influence and execute across teams.
#LI-AS1
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Life at UdemyWe aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.
Our Benefits Start with UOur benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits, Ireland Benefits & Turkiye Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
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