B2B Lifecycle Marketing Manager (contract)

We’re looking for a deeply technical, highly creative B2B Lifecycle Marketing Contractor to help reinvent how lifecycle marketing drives growth at Lovable. You’ll own and execute demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), and ad-hoc one-off sends — all powered by HubSpot and increasingly driven by AI-enabled personalization. This is a high-impact, hands-on role shaping how B2B users experience Lovable every day.

This is a hybrid, contract-to-hire role based in San Francisco, but we are open to Boston for the right person.

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow.

• Own and execute B2B lifecycle marketing across activation, engagement, retention, and expansion

• Build and optimize demand-gen nurture programs for net-new B2B prospects

• Design and run customer lifecycle programs for upsell, expansion, and re-engagement

• Design and run partner lifecycle programs spanning onboarding, enablement, and long-term partner engagement

• Execute ad-hoc and one-off lifecycle sends (product launches, experiments, GTM moments)

• Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide:

  • Who to message

  • When to message

  • Where to message (email, push, emerging CRM channels)

  • What content to send based on behavior and context

• Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot

• Build experimentation frameworks that measure true incremental impact and avoid over-attribution

• Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable

• 5+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline

• Deep, hands-on expertise with HubSpot, especially:

  • Marketing automation

  • Lifecycle segmentation

  • Nurture flows and branching logic

• Proven experience with email deliverability, list hygiene, and sender reputation

• Strong analytical instincts and comfort using data to drive prioritization and decision-making

• Experience building adaptive, evolving lifecycle systems, not just static journeys

• Hands-on experience applying AI and automation to:

  • Content creation

  • Personalization

  • Segmentation

  • Decisioning logic

• Comfort operating in ambiguity and designing systems that improve over time

• Proven experience using vibe coding (AI-assisted building) to increase your effectiveness

• B2B lifecycle marketing becomes a measurable, causal growth lever for activation, retention, and revenue

• Users experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable — not noisy or generic

• The team has strong confidence in what lifecycle is truly contributing, beyond surface-level metrics