AVP of Marketing Intelligence

The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions. 

Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.

About the role

TIDAL is looking for a Marketing Intelligence Manager (AVP level) to bring clarity, insight, and strategic intelligence to our marketing efforts. This role sits at the intersection of data, performance, and strategy, connecting every marketing touchpoint into a clear picture of what’s working, what isn’t, and what we should do next. 

This is not a pure reporting role. It’s a hybrid strategist position for someone who genuinely geeks out over performance data, patterns, and signals others miss, and then translates those insights into smarter, more effective marketing campaigns. 

What you'll do

• Own performance tracking across all marketing touchpoints (digital, paid media, content, brand, campaign activity) 

• Build and maintain dashboards, scorecards, and reporting frameworks that provide clear, actionable insights 

• Analyze campaign performance and audience behavior to identify trends, opportunities, and inefficiencies 

• Partner with marketing, creative, and leadership teams to translate data into strategic recommendations 

• Identify what’s working, what’s underperforming, and where to optimize spend, messaging, or channels 

• Develop hypotheses, test-and-learn approaches, and post-campaign analyses 

• Ensure data accuracy, consistency, and integrity across platforms and reports 

• Bring external perspective, spotting patterns, benchmarks, and opportunities others may overlook 

Qualifications

• 5-8yrs+ experience
• Proven experience in marketing analytics, marketing intelligence, strategy, or performance marketing 

• AVP-level experience with the confidence to influence strategy and challenge assumptions 

• Exceptional attention to detail and analytical rigor 

• Deep curiosity and passion for understanding why performance moves, not just that it does 

• Ability to see connections and insights others don’t, and explain them clearly 

• Comfortable working across multiple platforms, datasets, and stakeholders 

• Experience in financial services, asset management, or regulated industries is a plus (but not required) 

Level & Scope 

• This is an AVP-level role with strategic influence and visibility 

• You will help shape how marketing decisions are made, not just measured 

• Ideal for someone who blends analytical depth with strategic instinct 

Why Tidal 
Tidal is an award-winning, industry-leading white-label ETF platform. We help our clients launch, manage, trade, and grow their ETFs by combining infrastructure, expertise, and operational excellence. 

As Tidal continues to scale, intelligent, insight-led marketing is critical. This role exists to sharpen our thinking, elevate our marketing efforts and campaigns, and ensure decisions are grounded in clarity, not guesswork.