Lead integrated marketing strategies for Naturium, overseeing owned and earned media, campaign development, budget management, and community engagement while managing a team of 7.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
The AVP of Integrated Marketing is a pivotal role within the Naturium marketing team. It encompasses ownership and leadership of global strategy through to execution the brand’s owned and earned media functions.
It is essential this leader demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration.
The role will manage a team of 7 and a matrix of agencies with team growth planned soon. Collaboration is extremely important as this leader needs to work extremely closely with brand, creative and digital functions to execute their role successfully.
Responsibilities:
- Integrated Marketing Strategy: concepting and developing holistic brand strategy for all brand owned and earned media
- Owned media: develop strategy and execution of owned media communications that effectively communicates core codes of brand DNA in a manner that is authentic to our audience and platform. Collaborate with Creative team on creative output
- Earned media: drive breakthrough activations and buzz with influencer community to significantly improve the brand’s EMV ranking and fuel growth in editorial and business press (with a focus on quality and quantity) to drive net sentiment of brand
- New platforms: discover and build brand presence within emergent social and digital communities where brand can connect with next generation of consumer
- Brand Campaigns: work with CMO and Brand team on developing brand campaigns and collaborations that will form the axis of our marketing calendar and make an impact with our community
- Community Cultivation: oversee community management team to ensure our consumers are listen and heard. Most importantly, ensure that insights from community are being fed back into brand and go forward marketing strategies
- Budget Management: responsibility for the execution and continued improvement of a significant portion of brand spend
Requirements:
- 10+ years of progressive experience in integrated marketing, with a strong background in owned and earned media strategy and execution
- Proven leadership experience managing high-performing marketing teams (7+ members) and agency partners
- Expertise in developing holistic brand strategies that align with business goals and resonate across diverse channels and audiences
- Strong owned media acumen, with a track record of creating authentic, platform-specific brand communications
- Demonstrated success in earned media, including influencer engagement, PR, and EMV growth across beauty or lifestyle categories
- Ability to identify and grow brand presence on emerging digital and social platforms targeting next-gen consumers
- Experience leading brand campaigns and cross-functional initiatives that drive cultural relevance and consumer connection
- Skilled in community building and consumer engagement, with emphasis on social listening and applying insights to strategy
- Strong budget management capabilities, including forecasting, optimization, and ROI analysis of significant marketing spend
- Collaborative, agile, and innovative leader, with a growth mindset and the ability to thrive in a fast-paced, cross-functional environment
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Marketing
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