AVP, H&W - B2B Acquisition Marketing

Job Description:

Role Summary/Purpose:

This position will support the multi-channel digital customer acquisition strategy and execution for the CareCredit retail credit product portfolio. Core responsibilities include designing and managing acquisition marketing programs, conducting customer and market research, developing targeting and testing strategies, financial projections, campaign launch, and post-implementation reporting. The role involves close collaboration and direct management of B2B client relationships at multiple organizational levels, with a strong focus on driving new customer growth through digital channels.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition growth plans aligned with business objectives and client goals.

• Establish and maintain strategic relationships at senior levels within partner organizations to ensure alignment and support for acquisition initiatives.

• Analyze client business objectives and marketing calendars to develop acquisition strategies that maximize customer acquisition and program performance.

• Optimize and manage marketing spend against growth targets, pursuing additional budget opportunities to scale acquisition efforts.

• Identify and segment target audiences for acquisition campaigns, leveraging data-driven insights to design and test acquisition programs that drive incremental new customer growth.

• Develop and maintain a competitive market and industry analysis framework to ensure CareCredit’s acquisition strategies remain innovative, effective, and aligned with evolving market dynamics.

• Lead acquisition marketing campaigns in a fully integrated omni-channel environment, ensuring digital assets are optimized, innovative, and aligned with the overall brand and partner marketing initiatives.

• Monitor and report on acquisition campaign performance, including key metrics related to new customer volume, cost per acquisition, ROI, and other KPIs; continuously refine marketing tactics based on data insights.

• Collaborate cross-functionally with internal teams (e.g., media, analytics, product, sales) and external partners/agencies to drive timely and effective campaign execution.

• Contribute to financial planning cycles by providing acquisition-related forecasts, budget recommendations, and performance analysis.

• Manage multiple acquisition projects and priorities simultaneously, ensuring all deliverables meet quality, timeline, and budget expectations.

• Perform other duties and special projects as assigned, focused on driving new customer acquisition growth.

Qualifications/Requirements:

• Bachelor’s degree preferred or, in lieu of a degree, a high school diploma/GED with 7+ years of marketing experience.

• Minimum 5 years of marketing experience, ideally within retail, credit card, or financial services industries, including:

  • 3+ years leading growth marketing strategies for consumer-facing products or programs

  • 3+ years experience managing digital customer acquisition channels including online and mobile

  • 3+ years exposure to co-brand or general purpose credit card product marketing or retail industry marketing

• Ability and willingness to travel as required (~20%).

Desired Characteristics:

• Prior experience in retail or financial services marketing focused on acquisition-driven customer growth.

• Proven success developing and delivering digital acquisition strategies and financial services products to consumers.

• Collaborative style with a strong ability to work comfortably within a matrixed and decentralized organizational structure.

• Exceptional communication, relationship building, influencing, and collaboration skills.

• Strategic thinker with demonstrated ability to develop and execute actionable acquisition plans that drive measurable business results.

• Deep understanding of consumer finance marketing, value propositions, and product development life cycle from ideation through go-to-market.

• Proven project management skills, managing complex acquisition initiatives through all phases of execution.

• Ability to partner effectively across all levels of the organization and with external clients to meet shared acquisition goals.

• Experience with Account-Based Marketing strategies or personalized marketing approaches to engage specific high-value accounts.

• Experience with marketing analytics tools such as Google Analytics, Adobe Analytics and CRM systems (e.g., Salesforce).

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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