AVP, Consumer Marketing & Growth

Job Description:

Role Summary/Purpose:

As the AVP, Consumer Marketing & Growth, you will be instrumental in driving consumer  acquisition, activation, and incremental spend for SYF’s portfolio of furniture, appliance, and electronics retailers across buying group, associations and key relationships. This role focuses on leveraging B2C and B2B2C marketing strategies that enhance the consumer credit experience, increase cardholder engagement, and drive incremental sales through tailored promotions and seamless integration of SYF credit offerings at all relevant consumer touchpoints.

You will lead the development and execution of innovative consumer marketing programs designed to build loyalty, increase repeat usage, and deepen the engagement of cardholders with SYF’s financing products. Working closely with our independent retail partners and internal teams, you will integrate financing offers into the broader consumer shopping journey — both online and in-store — to optimize consumer activation and maximize penetration of SYF’s credit products within targeted customer segments.

This role demands a strategic marketer passionate about consumer insights, digital marketing innovation, and delivering measurable growth through dynamic, omnichannel campaigns and best-in-class consumer experiences aligned with SYF’s independent retailer modules.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Consumer Activation & Loyalty Growth: Lead the design and execution of consumer-focused strategies that drive applications and utilization of SYF credit products, increase recurring usage, and foster long-term cardholder loyalty within SYF’s retail partnerships within key relationships within SYF HOME.

• Incremental Sales & Penetration Campaigns: Develop and implement targeted B2C marketing campaigns—leveraging channels such as email, buying group and association website platforms, mobile platforms, and direct mail—that increase consumer awareness, promote credit offers, and stimulate incremental purchase volume among current SYF cardholders.

• Consumer Credit Integration: Collaborate with retail clients and internal stakeholders to embed SYF’s financing solutions seamlessly into the consumer shopping experience across digital platforms and physical stores, building an ingrained credit culture and driving consumer adoption including advertising materials, training, incentive programs and other tools to generate applications and credit culture.

• Promotional & Incentive Strategy: Create and execute innovative promotional financing, and special offers that resonate with consumers, differentiate SYF’s products, and enhance value perception to drive higher usage and consumer satisfaction.

• Consumer Insight & Behavior Analytics: Leverage consumer data and competitive intelligence to develop consumer value propositions tailored to evolving shopper preferences and market trends, leading to more effective marketing initiatives in collaboration with HOME Network team.

• Multi-Channel Campaign Leadership: Manage integrated consumer marketing initiatives that combine digital advertising, event marketing, co-branded communications, and partnership promotions to reach and engage diverse consumer segments.

• Brand & Partnership Collaboration: Work closely with retail partners and SYF sales to align consumer marketing strategies with broader growth objectives, ensuring consistent messaging and maximum impact across all consumer-facing channels.

• Compliance & Best Practices: Ensure all consumer-facing marketing efforts comply with regulatory guidelines and SYF’s advertising standards, incorporating the latest best practices from SYF’s independent retailer modules.

• Budget & Performance Management: Oversee consumer marketing budgets, track campaign ROI, and refine tactics to optimize spend efficiency and maximize consumer growth outcomes.

• Cross-Functional Collaboration: Partner with product, legal, compliance, risk, finance, collections, and operations teams to ensure marketing initiatives elevate the consumer experience while maintaining regulatory and operational integrity.

• Continuous Improvement & Innovation: Drive innovative thinking and creative approaches to expand consumer engagement, experimenting with new channels, technologies, and messaging strategies that reinforce SYF’s leadership in the independent retailer financing space including promotional tests, CLIs, and cross-shop support with the HOME Network.

• Strategic Approach: Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor’s degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.

• A minimum of 5 years of marketing experience, including:

• 5 years ​traditional consumer marketing channels, as well as online and social media.

• 3 years using marketing metrics and program measurement (incremental sales, campaign profitability, break-even analysis, etc.)

• 3 years managing multiple projects/initiatives simultaneously

• Ability and flexibility to travel for business as required

Desired Characteristics:

• MBA

• Ability to think strategically and implement actionable plans to drive business results.

• Ability to influence across all levels of the organization.

• Ability to interact with key clients, senior leadership and sales team.

• Detail-oriented with strong project management skill.

• Strong presentation skills

• Excellent written and verbal communication skills

• Excellent strategic, organizational, and prioritization skills

• Excellent influencing and relationship-building skills

• Demonstrated self-motivation and initiative

• Quantitative and creative acumen

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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