AVP, Brand Expression

Description and Requirements
Position Summary
The AVP, Brand Expression will oversee all aspects of brand creative development, from strategic planning to execution, working with a team of creative professionals to deliver compelling brand experiences that drive business results. This role reports to the Head of Brand & Enterprise Marketing and partners closely with senior leadership across the organization.
Key Responsibilities

• Develop and execute comprehensive global brand creative strategy aligned with business objectives and brand positioning
• Lead, mentor, and scale a high-performing creative team including designers, copywriters, and creative directors
• Ensure brand consistency and creative excellence across all channels, campaigns, and customer touchpoints
• Partner with marketing, product, and business unit leaders to translate strategic initiatives into compelling creative executions
• Oversee creative development for integrated marketing campaigns, digital experiences, and brand activations
• Establish creative processes, standards, and governance to drive efficiency and quality
• Manage relationships with external creative agencies and vendors
• Champion innovation in creative approaches, technologies, and platforms
• Present creative work and strategic recommendations to executive leadership; manage relationships with external creative agencies and vendors

Skills

• This role requires someone who can balance creative vision with business strategy while leading a global brand community and managing complex, multi-faceted brand initiatives.
• Proficiency in using AI tools for content creation, copywriting, and visual design while maintaining brand authenticity and knowing when human oversight is critical.
• Ability to leverage AI-powered insights to measure creative effectiveness, optimize campaigns in real-time, and make data-driven creative decisions.
• Ability to mentor, develop, and scale creative talent
• Cross-functional collaboration with marketing, product, and business units
• Creative direction and vision-setting abilities
• Knowledge of digital experiences and customer journey mapping
• Innovation mindset for creative approaches and technologies
• Deep understanding of brand development and creative execution
• Adaptability to changing business needs
• Stakeholder management across all organizational levels

The expected salary range for this position is . This role may also be eligible for annual short-term incentive compensation and stock-based long-term incentives. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2025 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2025 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
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