We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an AVP, Sales Enablement who will be responsible for defining and leading the global sales enablement strategy, ensuring the sales organization is equipped with the capabilities, tools, and frameworks required to drive revenue performance, product adoption, and execution excellence across all segments and regions. This role leads the product-aligned sales enablement organization, overseeing enablement pillar leads and ensuring strong alignment across Product, Product Marketing, Revenue Operations, and Sales Leadership. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:As an AVP, Sales Enablement, your key area of responsibility will be establishing consistent enablement standards, scalable readiness programs, and unified messaging frameworks across the portfolio, ensuring sellers can effectively position, demonstrate, and sell solutions in increasingly complex and competitive environments. You will need to work closely with Product, Product Marketing, Revenue Operations, and Sales Leadership teams to translate business strategy into structured enablement programs.
To be successful in this role you will be a strategic leader with strong executive communication and alignment skills, and have the ability to quickly understand complex, technical concepts. In addition, the successful candidate will have strong analytical and organizational strategy skills with an ability to identify needs, develop effective solutions, and manage high-performing, accountable teams through completion. The successful candidate will also be able to manage multiple timelines and contrasting priorities to ensure timely results.
How you'll make an impact:- Sales Enablement Strategy & Organizational Leadership: Define and lead the global sales enablement strategy aligned to revenue generation priorities, go-to-market initiatives, and business growth objectives.
- Product & Solution Enablement Leadership: Oversee product and solution enablement across Geotab’s portfolio, ensuring consistent positioning, messaging, and execution across all product areas.
- GTM Readiness & Launch Enablement: Establish and oversee a structured, global go-to-market readiness model to ensure Sales is fully prepared ahead of product launches.
- Enablement Programs, Content & Demo Strategy Oversight: Oversee the development and governance of sales enablement programs including onboarding, product enablement, sales skills, and certification frameworks.
- Sales Process, Systems & Adoption Enablement: Partner with Revenue Operations to drive adoption of sales processes, systems, and tools including CRM and AI capabilities.
- Enablement Governance, Operating Model & Prioritization: Establish and evolve the sales enablement operating model, including intake, prioritization, and roadmap management.
- Enablement Impact Measurement & Performance Optimization: Define and implement a measurement framework that links enablement activities to business outcomes including pipeline, win rate, and deal velocity.
- Sales Leadership Alignment & Accountability: Partner closely with Sales Leadership to align enablement priorities to field needs and performance objectives.
- AI Enablement & Future Capability Development: Drive the integration of AI into sales enablement to support personalized learning, content discovery, and in-workflow guidance.
8 - 10 years of experience in sales enablement, sales operations, or go-to-market strategy, with a proven track record of leading global enablement functions and driving measurable business impact.
5 - 8 years of supervisory experience with a proven ability to lead large, cross-functional teams and operate effectively at a senior leadership level.
- Experience supporting both direct sales and partner/channel organizations, with a strong understanding of the unique enablement strategies, motions, and business models required for each.
- Experience in B2B technology, SaaS, IoT, or similar industries is strongly preferred.
Expertise in Global Strategy & GTM: Experience defining and executing global strategies aligned to business goals, with a deep understanding of revenue operations and driving enablement across complex product portfolios.
Solution Selling Mastery: Strong understanding of value-based selling and customer lifecycle enablement, specifically enabling cross-sell, attach, and expansion motions across a product portfolio.
Data-Driven Leadership: Strong ability to define metrics, interpret complex data, and build measurement frameworks that link enablement activities directly to business outcomes and executive-level reporting.
Technological Proficiency: Familiarity with sales technology stacks (CRM, enablement platforms) and an understanding of how to leverage AI to improve enablement delivery, personalization, and performance.
Strategic Execution: Ability to translate high-level strategy into scalable operating models and execution frameworks, backed by strong problem-solving and decision-making capabilities in complex environments.
Stakeholder Influence: Proven ability to influence senior stakeholders across Product, Sales, Marketing, and Operations through strong executive communication and alignment skills.
Professional Certifications: Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) or enablement/AI-related certifications are considered an asset.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected]. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at [email protected]. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.
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