At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped nearly 80 million learners and more than 17,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others. Learn more about us on our company page.
This hybrid position requires three days per week in our San Francisco, CA office.
About your skills- Market Research & Product Positioning : Support the development of market research to identify customer needs, competitive landscape, and positioning opportunities within the product category. Assist in crafting compelling product messaging and value propositions that resonate with target audiences and align with company strategy.
- Content Creation & Communication: Develop clear, persuasive marketing materials including sales enablement content, product pages, blog posts, and case studies. Collaborate with design and content teams to ensure consistent brand messaging across all product marketing deliverables.
- Cross-Functional Collaboration: Work closely with Product, Sales, and Marketing teams to understand product features and translate them into customer benefits. Support product launches by coordinating timelines and deliverables across departments and ensuring alignment on go-to-market strategies.
- Project Management & Execution: Assist in the execution of marketing campaigns and product launches, maintaining project timelines and coordinating promotional activities. Help track campaign performance metrics and gather customer feedback to inform future marketing initiatives and product improvements.
As an Associate Product Marketing Manager (APMM), you will help drive go-to-market strategy, messaging, and product positioning for key products and features across Udemy’s consumer, instructor, and business (Udemy Business) platforms. You’ll collaborate with cross-functional teams—from Product Management, Lifecycle, and Sales to Data Science and Engineering—to bring new innovations to market and enhance adoption.
What you’ll be doing- Support go-to-market strategy for new product launches and feature enhancements
- Conduct competitive analysis and market research to inform product positioning
- Collaborate on development of customer-facing assets, sales enablement tools, and landing pages
- Help define messaging frameworks that resonate with target personas across global markets
- Work closely with Product Managers to influence roadmap through market insights and user feedback
- Analyze product adoption data and campaign performance to optimize marketing strategies
- Assist in coordinating both internal and external product trainings and sales enablement initiatives
- 1–3 years of experience in marketing, sales, or a related customer-facing role (SaaS or edtech experience a plus)
- Strong written and verbal communication skills
- A collaborative mindset with experience working cross-functionally
- Analytical skills with ability to interpret product and campaign performance metrics
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Life at UdemyWe aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.
Our Benefits Start with UOur benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits, Ireland Benefits & Turkiye Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
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