As a Search Analyst, you'll analyze consumer search intent, manage paid search campaigns, conduct keyword research, and support campaign optimizations using data analysis and automation.
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
Overview
As a Search Analyst you will work with the team to understand consumer search intent and identify the best approach to capture it for our clients. In addition to learning media concepts and best practices for paid search campaign management, you will also have opportunity to apply your interest in analyzing data sets and/or developing media workflow automations to help our clients more effectively solve their marketing and business challenges.
The ability to work as part of a team, innate curiosity, attention to detail and a self-motivated work ethic are key skills for the role.
Data Analysis
- Conduct keyword research to identify growth opportunities for new and existing campaigns
- Identify top-performing ad copy to inform new creative
- Review search trends and craft insights for clients
- Ensure reporting is pulled accurately
- Monitor campaign pacing towards goals
Campaign Management & Automation
- Assist in creating bulk sheets to upload or edit keywords and ad copy within search bid management tools
- Review product briefs and website copy decks to develop new copy
- Provide support in campaign budget management and optimizations
- Provide updates for deliverables & re-prioritize tasks as needed
- QA implementation for new campaigns as well as ad copy rotations
Qualifications
- Strong analytical and organizational skills
- Basic knowledge of Excel formulas and functions
- Bachelor’s Degree preferred (i.e. Data Analytics, Statistics, Marketing, Computer Science)
- Programming languages: Python or SQL
- Certifications: Google Ads or Search Ads 360
Optional:
Yearly Compensation: $50,000 salary
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
Canvas Worldwide Los Angeles, California, USA Office
12015 Bluff Creek Drive, Los Angeles, California, United States, 90094
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