Associate Manager, UNO Global Brand Marketing - Games

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Associate Manager, UNO Global Brand Marketing will be working on the Games Global Brand Team supporting development of the global brand strategy and marketing plans for regional teams to execute in market. Working alongside the Manager, cross-functional partners, and external stakeholders, the Associate Manager will ensure that the brand has exceptional marketing support, creating strategic global campaigns that drive cultural relevance, deepen brand affinity with our fans and consumers, and support the company’s financial goals.

Keys to success will be strong organizational skills with attention to detail, excellent communication skills, a can-do attitude, a passion for pop culture, and strong creative sensibility. An adaptive capacity with strong interpersonal and relationship management skills are crucial as this role operates in a flexible and collaborative environment. This individual must be a strong executor, a self-starter with the ability to juggle multiple priorities, able to support and motivate cross-functional teams, and resourceful in handling roadblocks.

What Your Impact Will Be: 

• Support brand growth, cultural relevance, and financial goals for UNO, the world’s #1 card game
• Craft compelling narratives across brand, content, and consumer touchpoints, bringing ideas to life across diverse channels and formats
• Work closely with cross-functional partners (brand creative, social, PR, influencer, product marketing, commercial, and more) throughout the global marketing plan development and launch process
• Collaborate with regional teams to address global needs and market feedback while securing their executional commitment to activate strategic priorities in key markets
• Support franchise growth initiatives across content, gaming, consumer products, and live events
• Introduce and present new campaigns, strategies, and/or research findings
• Translate consumer insights and business objectives into strategic, well-defined marketing briefs
• Own marketing asset development including briefing, progress tracking, offering creative feedback, and managing approvals
• In partnership with the Manager, manage the overarching marketing calendar to drive alignment across global markets
• Lead campaign and overall brand health reporting/analysis
• Act as point of contact for brand inquiries and dissemination of brand information and marketing assets

What We’re Looking For: 

• 5+ years (2 years with MBA) experience in marketing – preferably brand marketing (on client or agency side), franchise management, content marketing, or product marketing
• Thorough understanding of marketing mix and KPIs
• Ability to analyze data/financials and consumer insights/trends, identify key takeaways, and create informed recommendations
• Excellent written/verbal communication skills and confidence presenting in front of large and small groups
• Highly organized, independent, and detail-oriented with strong follow-up skills
• Strong time management, planning, and execution skills
• Strong interpersonal skills with the ability to build meaningful collaborative relationships
• Strong PowerPoint creation and presentation skills as well as proficiency in Outlook, Word and Excel
• Must be comfortable working in a demanding, challenging, and dynamic environment with a knack for embracing ambiguity and change, while focusing on solutions and best paths forward

The annual base salary range for this position is between $110,000 and $125,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy