Associate Manager, North America Social Media - Fenty Hair

ABOUT KENDO        

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $81,900 - $102,400 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office – Tues through Thursday in-office, with Monday and Friday remote.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The Associate Manager, Social Media executes the social media strategy for Fenty Hair in North America, with a focus on content creation and community management across TikTok and Pinterest. This role is responsible for bringing the brand to life through engaging, platform-native content and driving day-to-day interaction with the community.

RESPONSIBILITIES

Content Creation & Execution

• Execute the social media strategy across TikTok and Pinterest
• Develop and produce high-quality, platform-native content (TikTok-first, short-form video)
• Lead UGC campaigns execution
• Concept, shoot, and edit self-produced content (lo-fi, reactive, trend-driven)
• Adapt global assets into locally relevant content for North America
• Ensure content is aligned with brand voice, priorities, and launches

Editorial Calendar & Publishing

• Execute the editorial calendar and posting cadence defined by leadership
• Ensure timely and accurate content publishing across platforms
• Support campaign and launch rollouts through consistent social execution
• Maintain strong coordination with cross-functional teams on key moments

Community Management & Engagement

• Own day-to-day community management across TikTok and Pinterest
• Engage with consumers and creators on their own channels (comments, replies, interactions)
• Actively participate in conversations to increase brand visibility and relevance
• Ensure a consistent, authentic, and on-brand voice

Performance Tracking & Optimization

• Track core social performance metrics (engagement, reach, video views)
• Identify top-performing content and replicate winning formats
• Provide regular feedback and insights to improve content effectiveness
• Support amplification by flagging high-performing content to Media/Influence teams

Cross-Functional Collaboration

• Partner with 360 Marketing, Influence, and Creative teams to support campaigns
• Ensure social execution is aligned with 360 marketing priorities
• Support influencer activations through social amplification and content integration
• Align with Global teams to ensure consistency while adapting locally

Trend Monitoring & Agility

• Monitor social trends, platform updates, and cultural moments
• Quickly react with relevant, timely content
• Bring forward ideas to keep the brand fresh and culturally connected

REQUIREMENTS

• 3+ years of experience in Social Media Marketing
• Strong passion for beauty and skincare
• Highly tuned into social media trends and digital culture
• Strong knowledge of TikTok and Pinterest ecosystems (formats, algorithms, best practices)
• Proficient in content creation tools and video editing (native apps + editing software)
• Highly creative, with a strong eye for engaging and thumb-stopping content
• Agile, hands-on, and comfortable in a fast-paced, test-and-learn environment