Associate Manager, Creator & Digital Marketing

Flex is a modern period care brand in hyper-growth mode: design-driven, culture-forward, and revolutionizing the way people experience their periods. We focus relentlessly on understanding our customers and creating body-safe, medical-grade products that truly perform, bringing those truths to life through authentic, human-centered storytelling.

We’re looking for a performance-minded, creatively curious Associate Manager, Creator & Digital Marketing to support the execution and evolution of Flex’s UGC growth engine across paid and organic channels. Reporting to the Content Strategy Manager and Director of Marketing, the Associate Manager, Creator & Digital Marketing will play a key role in executing UGC-first creative: from creator sourcing and briefing… through testing, iteration, and performance analysis. This work will directly contribute to efforts to improve conversion, reduce CAC, and increase creative velocity.

This is a highly cross-functional role, partnering closely with Marketing, Creative, and Revenue to ensure all content is both brand-aligned and performance-driven, while continuously learning and contributing insights around which creators, messages, hooks, and formats unlock scale across our omni-channel business.

Salary range: $80,000 - $90,000 per year, commensurate with experience and equity stock options

Responsibilities

Manage the UGC Growth Pipeline

• Support creator sourcing, briefing, gifting, contracting, testing, and iteration across paid and organic channels
• Manage and maintain a scalable, repeatable creator pipeline including UGC creators, agencies, and whitelisting partners
• Cultivate long-term creator relationships that consistently deliver high-quality, on-brand, high-performing content

Support Performance-Driven Creative

• Contribute to creative hypotheses and testing informed by data and channel insights
• Ensure ≥80% of UGC assets meet or exceed performance benchmarks (CTR, CPA, CVR) across paid channels
• Support efforts to mitigate creative fatigue through rapid testing, iteration, and refresh cycles

Increase Creative Velocity & Operational Rigor

• Support the launch of new UGC assets in line with channel needs and campaign priorities
• Create clear briefs, feedback loops, and timelines to move efficiently from brief → launch
• Manage multiple creative workstreams simultaneously while staying on schedule, within budget, and maintaining attention to detail

Analyze, Learn, and Share Insights

• Review creative performance metrics including CTR, hook rate, thumb-stop rate, CPA, and CVR
• Summarize performance insights and recommendations to share with Marketing and Creative partners
• Contribute to comprehensive UGC performance dashboards and bi-weekly recap reporting 

Expand UGC Impact Across Channels

• Help repurpose winning UGC assets and insights across paid social, organic social, PDPs, email, and retail-adjacent content where applicable
• Partner with cross-functional teams to ensure learnings inform broader marketing and revenue strategies

Build Community-Based UGC Programs

• Assist in the testing and launching of community-driven programs such as affiliates, ambassadors, and creator platforms
• Help define success metrics and iterate through test-and-learn phases

Manage Gifting & Contracts

• Seed ~50 creators per month through organized gifting programs
• Support contract coordination and fulfillment, ensuring all creator and agency contracts are accurately negotiated, executed, and filed with clear usage terms and timelines

Requirements

• 3 - 5 years of experience in creator marketing, UGC, paid social creative, digital marketing or performance marketing
• Direct, hands-on experience executing UGC or creator-led campaigns across paid and/or organic channels 
• Strong understanding of what makes UGC effective, with the ability to evaluate creative performance and apply learnings
• Experience executing affiliate and ambassador programming 
• Experience coordinating gifting and seeding programs 
• Comfort working with performance data and ability to turn insights into action
• Highly organized with a strong sense of ownership and accountability
• Skilled negotiator with experience coordinating rates, contracts, and usage terms with vendors and creators
• Strong market researcher
• Excellent communication skills and comfort working cross-functionally with Creative, Marketing, and Revenue partners
• Curiosity, resilience, and excitement to become a subject matter expert in all things menstruation and modern period care

30-60-90

In Your First 30 Days, You Will:

• Get up to speed on Flex’s brand, products, creative standards, and growth goals
• Learn existing UGC workflows, creators, performance benchmarks, and reporting
• Build relationships with key partners across Marketing, Creative, and Revenue
• Begin contributing to creative briefs and performance reporting

By 60 Days, You Will:

• Independently  manage defined creator sourcing, briefing, gifting, and testing workflows
• Execute briefs, testing plans, and performance recaps with minimal oversight
• Launch new UGC assets with predictable timelines and clear hypotheses
• Begin surfacing proactive insights to creative performance reporting and iteration plans
• Identify early opportunities and share ideas to improve velocity, structure, or performance

By 90 Days, You Will:

• Take ownership of specific creator initiatives or channel-specific execution
• Consistently deliver high-quality UGC execution that supports performance goals
• Be seen as a reliable execution partner of Flex’s UGC growth engine