The Associate Brand Manager role focuses on executing brand strategies, managing product launches, analyzing performance data, and enhancing consumer engagement through effective marketing campaigns.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skin care.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
We’re looking for an Associate Brand Manager to help bring our brand strategy to life. In this role, you’ll contribute to brand growth by analyzing performance, supporting product development, and executing impactful marketing campaigns. The ideal candidate is passionate about skincare, in tune with consumer trends, and thrives in a fast-paced, collaborative environment.
Key Responsibilities
Brand Strategy & Execution
- Support the development and execution of brand strategies that drive awareness, engagement, and loyalty across channels.
- Assist in managing seasonal marketing initiatives, key brand moments, and long-term growth plans.
Product Launches
- Collaborate with cross-functional teams to bring new product innovations to market—from ideation to launch.
- Contribute to the development of creative briefs, packaging concepts, copywriting, and product marketing materials.
Go-to-Market Support
- Partner with internal teams—including influencer, social, creative, and digital marketing—to activate product storytelling and hero moments across platforms.
- Ensure alignment on messaging, visuals, and timelines for high-impact campaigns.
Business & Performance Analysis
- Monitor key performance indicators and analyze sales, market, and consumer data.
- Provide actionable insights and recommendations to optimize brand performance.
Competitive & Consumer Insights
- Stay informed on market trends, competitor activity, and consumer behavior.
- Support research initiatives and translate insights into strategic recommendations.
Qualifications
- Bachelor’s degree (BA or BS) required
- 2–3 years of relevant experience in brand or product marketing, preferably within the beauty or skincare industry
- Strong creative sensibility with a keen eye for branding and storytelling
- Data-savvy with the ability to interpret sales reports, consumer insights, and digital analytics
- Excellent written and verbal communication skills; confident in presenting ideas
- Collaborative team player who thrives in a dynamic, fast-paced environment
- Deep passion for beauty, skincare, and emerging trends; actively follows beauty influencers and launches
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Consumer Insights
Digital Marketing
Market Analysis
Sales Reports
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