Associate Director, Growth Analytics

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Overview 

The Associate Director, Analytics will be responsible for driving key development activities associated with our Data & Analytics practice as it relates to marketing analytics in the media sector. This person will work with clients and peers to drive the strategic vision of our data and analytics practices. The ideal candidate must be able to proactively communicate ideas and opportunities, build strong relationships with internal and external partners, and will be responsible for the growth and development of an analytics team. 

Responsibilities 

• Ability to provide meaningful insights to team and clients, particularly in the web space 
• Defines analytic program needs and recommends proper analytical methodologies to execute against these programs 
• Owns client and partner relationships, helps drive strategy, measurement methodologies, and learning plans across IPG Mediabrands Insights and working closely with the fellow IPG agencies 
• Directly manages a team of Associate Analysts through Manager and is responsible for their growth and development 
• Turn data points into storylines using visualization strategies that illustrate the What, Why and What Now 
• Responsible for external client communication including reporting, requests and questions 
• Leverage a variety of tools to deliver rapid-response data mining and insights, while also working on large, multifaceted analysis 
• Develop methodologies for aggregating results from various programs and campaigns 

Required Skills and Experience 

• Leadership or management experience in digital marketing and understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social and Programmatic 
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc. 
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM) 
• Strong MS Excel & PowerPoint skills 
• Demonstrated success in helping clients take concrete action based on analytics and data and managing analytical and commercial elements of a client relationships 
• Must have strong project management skills and be able to handle multiple clients and projects simultaneously, ability to work under pressure 
• Must have strong communication skills, both verbal and written 
• Mediabrands does not require candidates to have a college degree 

Desired Skills and Experience 

• 5+ years of experience in marketing or digital analytics, primarily website performance 
• Experience developing measurement strategies that inform campaign planning and performance evaluation—whether through learning agendas, test-and-learn design, or broader measurement frameworks tailored to client goals
• Familiarity with advanced measurement solutions—including Marketing Mix Modeling (MMM), brand or sales lift studies, and cross-channel performance methods—used to quantify marketing impact and guide media investment decisions
• Highly accountable self-starter with the ability to work well within a group, as well as independently 
• Understanding and familiarity with advanced analytics practices 
• Ability to digest and explain complex ideas to both external and internal clients 
• Strong understanding of data and ad tech ecosystem, with a focus on the digital environment 
• Collaboration, including the ability to drive clarity in a multi-stakeholder environment 
• Demonstrated success leading work multi-functional teams strongly preferred 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.