Associate Director, Digital Marketing

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Job Title: Associate Director, Digital Marketing (Warner Records)

Location: Los Angeles

A little bit about our team: 

The mission of the Warner Records Digital Marketing team is to drive fandom, music consumption, D2C purchases, and social conversation/engagement using innovative digital marketing strategies. The team is responsible for all aspects of an artist’s digital presence, including digital narrative development, influencer campaigns, social content ideation, CRM, social/digital partner activations, content seeding, websites, and related initiatives.  We work directly with artists to translate their music vision into groundbreaking digital campaigns and provide in-depth creative consulting to grow a highly engaged fanbase.

Your role: 

The Associate Director, Digital Marketing, will be responsible for developing and executing high-level digital marketing campaigns across all genres at Warner Records.  This position will be responsible for developing campaigns that create cultural conversation, build artists' social followings and engagement, and drive music consumption. We seek a digital expert who is knowledgeable in industry standards and eager to shape the future of digital marketing.

Here you’ll get to: 

• Monitor campaigns in real time and make recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure the effectiveness of each tactic

• Lead and drive cross-functional collaboration with internal teams (Commercial Revenue, Marketing, Brand Partnerships, Creative, and Publicity) to ensure cohesive, goal-oriented campaigns across all platforms.

• Be responsible for the strategic direction and overall success of social media, website, and CRM strategies for a designated roster of artists, and oversee day-to-day execution by support staff.

• Use your expert-level knowledge of social platforms and social content strategies when partnering with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultural conversation, and music consumption

• Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms

• Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists

• Partner with the VP of Paid Media Strategy, Operations, and Audience Growth to develop and execute paid media campaigns and CRM strategy for each artist

• Work with our Insights team to profile our online audiences, building digital marketing strategies based on that demographic and psychographic data

• Build and maintain relationships with social media platform representatives and participate in regular update meetings

• Own and manage substantial online marketing budgets for each artist, ensuring optimal ROI and resource allocation across campaigns.

About you: 

• Bachelor’s degree or equivalent

• Minimum of 5+ years professional experience in digital/social media marketing, direct-to-consumer marketing, and/or related fields, preferably at a Record Label or music management company

• Outstanding organizational skills, verbal and written communication skills, expertise in social media content strategy, and impeccable follow-up and follow-through

• Demonstrated ability to lead, mentor, and motivate a small team or a matrixed project group, resulting in improved performance and development

• Proven experience leading strategic discussions with high-level clients (artist management) and internal executives, confidently presenting and defending digital marketing plans

• Project management experience and the ability to execute concise, fan-focused digital marketing plans with a solution-oriented mindset, even in a fast-paced, tight timeframe environment

• Knowledge on how to “move the needle” online, be it driving consumption, engagement, or growth

• A deep professional understanding of interactive technologies and communication tools (including TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, and Email/CRM strategy), and a passion and deep knowledge of music trends and culture across multiple genres

We’d love it if you also had: 

• Photoshop, Illustrator, or other graphic design knowledge

• Experience using project management software such as Monday and Basecamp

• Understanding of social media analytics and posting tools such as Falcon and HootSuite

• Record Label experience

• People management skills

• A passion for all things digital and music-related

• Short-form video creation experience

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.
 

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents:

2026 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf