Associate Director, Digital Content

Position Summary:

The Associate Director of Digital Content is responsible for managing content strategy, production, review and iteration for content on alz.org and other sites managed by the Alzheimer’s Association, particularly the ALZPro platform. This position specifically creates and evolves products and tools for health systems, medical affairs, clinicians and grants that support the rural health strategy. This role excels in documentation, governance, organizing lifecycles of content in editorial calendars and executing vital maintenance. The Associate Director creates effective digital copy while adhering to editorial standards, accessibility and other requirements. This person considers SEO, user feedback, analytics and other data to make creative and strategic decisions on digital products and pages. Throughout the content creation process, this position collaborates with Digital Strategy team members in user research, UX/UI, design and development, as well as SMEs and business owners throughout the organization.

This is a grant funded position

Responsibilities

• Shape content strategy to support our mission pillars and ensure that content is found at point of need for multiple audiences. (10%)
• Audit and refresh alz.org to maintain user-centric content. (5%)
• Create digital content as well as repurpose print and other source material for the Association's websites. (15%)
• Test and QA as part of the content development process before publication. (5%)
• Plan strategic content iteration through the lifespan of programs, initiatives and events. (20%)
• Manage communication, feedback and approvals with stakeholders. (15%) 
• Develop and maintain documentation for governing alz.org, including sitemap, ownership matrix, process and policies. (5%)
• Develop and evolve direction documents for designers and developers. (10%)
• Work with user research, UX, visual design and developers to create best practice solutions that engage users. (10%)
• Proactively identify areas for improvement based on user needs and business opportunities. (5%)
• Review and interpret data to inform recommendations and strategies.
• Audit and refresh alz.org to maintain user-centric content.
• Proactively identify areas for improvement based on user needs and/or engagement opportunities, and work into the overall schedule.
• Other duties as assigned

Qualifications

• Bachelor’s degree in Journalism, Library Science, Communications, Marketing or related field
• 5-7 years progressive experience defining, developing and evolving digital content

Knowledge, Skills and Abilities

• Cares about the written word, language and storytelling on a digital platform.
• Is a strong writer, editor and leader who is comfortable owning decisions and projects.
• Understands clinical terminology and has experience writing for providers or payers. 
• Has experience creating and iterating on macro (site-wide) and micro (page-specific) content strategies.
• Compiles inventories, audits, matrices and other content strategy documentation for governance.
• Knows how to inform strategic decisions, information architecture, content governance, taxonomies and accessibility.
• Possesses expertise in SEO and analytics to drive decisions and optimize content.
• Works within a content management system (our CMS is Kentico).
• Is highly organized, motivated and detail-oriented. Manages multiple projects and tasks simultaneously in a fast-paced environment.
• Possesses excellent communications skills and the ability to collaborate with people at all levels of the organization.
• A motivated and strategic thinker who can navigate ambiguity and problem solve.
• Expertise in translating and clarifying complex information and concepts for laypeople.
• A leader who's comfortable owning decisions, presenting ideas and finding alignment.
• Is proficient in AP Style.
• Is a collaborative, goal-oriented team player.
• Has working knowledge of HTML.
• Experience working with nonprofits or volunteer health organizations is a bonus.
• Sedentary work (90%)
• Travel (10%)

Title: Associate Director of Digital Content

Position Location: Remote

Full time

Position Grade & Compensation: Grade 508 The Alzheimer's Association’s good faith expectation for the salary range for this role is between $80,000 - $100,000

Reports To: Director of Digital Content & Creative

Who We Are:

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research — our investments today will lead to breakthroughs tomorrow.

At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,750 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity — meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.

 The Alzheimer’s Association commitment remains steadfast in engaging all communities in our full mission. The Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan. Please click HERE for more information.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

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