Associate Director, Brand Strategy/Digital Investment

The Role        

Level up with Canvas as our Associate Director—a media strategist and digital dynamo ready to supercharge Roblox. Reporting to the VP, Strategy, you’ll orchestrate cross-channel campaigns, unleash digital creativity, and wield insights and data like a pro.

When the squad’s under construction, every strategy session, check-in, and pivot matters. Collaboration is our secret weapon, and smart coordination turns mess to magic. With everyone in sync, we deliver VIP service and strategic wins—together.

Before reading further ask yourself 1 question, do I survive or thrive in chaos?

Key Responsibilities  

• Mastermind global media plans—digital, TV, radio, and more—like a conductor with wi-fi.

• Shape the brand’s story using consumer insights, creative flair, and a sprinkle of data magic.

• Fuse brand and performance media for campaigns that are both smooth and accountable.

• Turn strategy into action—think audience targeting, smart bidding, and KPIs that actually matter.

• Craft and wrangle media deliverables: RFPs, plans, decks, flowcharts, budgets… basically, your creative toolkit.

• Keep campaigns running smoother than a fresh spreadsheet: decks, data pulls, reports, and reconciliations.

• Champion fresh media strategies and tech, partnering with the best in the biz to amp up results.

• Play team captain with Analytics, Ad Ops, Programmatic, Search, Social, and more—alignment for the win!

• Keep clients happy: updates, timelines, reviews, and handling curveballs like a pro.

• Mentor junior talent—help them level up in strategy and execution (plus a little career wisdom).

Stewardship & Outcomes  

• Bring eagle-eyed accuracy to everything—from planning to reporting (no typos, no tears).

• Balance brand-building dreams with performance goals; invest smartly and hit those targets.

• Deliver insights that matter—drive optimizations and set the stage for future wins.

Required Skills & Attributes  

• Thrive when the pace picks up—quick on your feet and energized by fast-moving environments.

• Savvy in brand strategy and performance media—think creative meets results.

• Data is your best friend: you decode metrics and turn numbers into action.

• Fluent across digital channels, coordinating with traditional media like a multitasking ninja.

• Top-notch communicator, client manager, and stakeholder wrangler.

• Organized, proactive, detail-obsessed, and equally comfortable solo or in a team huddle.