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Takeda

Associate Director, Brand Capabilities

Posted 2 Hours Ago
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Hybrid
Lexington, MA
154K-241K Annually
Senior level
Hybrid
Lexington, MA
154K-241K Annually
Senior level
The Associate Director of Brand Capabilities drives brand excellence initiatives, advises on marketing capabilities, and collaborates with various brand leadership levels to improve outcomes for patients.
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Job Description
Associate Director, Brand Capabilities
Takeda Pharmaceutical
Cambridge, MA or Lexington, MA
About the role:
A dynamic and visionary individual is sought to join our organization as a highly engaged member of the Brand Capabilities Team. Brand Capabilities is part of Commercial Learning & Development (CL&D) Team and is part Commercial Operations and Business Solutions (COBS) function within the U.S. Business Unit.
The Associate Director of Brand Capabilities will play a crucial role in driving and navigating brand excellence initiatives while fostering a culture of continuous improvement, adaptability, and growth. The ability to effectively communicate and collaborate with stakeholders at all levels, combined with strategic thinking and exceptional problem-solving skills, and an enterprise mindset, will be paramount to success in this role. Strong collaboration and partnership will be required to inspire and influence brand teams.
As an Associate Director of Brand Capabilities, you will work closely with various levels of brand leadership from Sr. Product Managers through Franchise Heads, as well as partner closely with cross-functional partners such as Analytics & Insights, Managed Markets, Patient & Market Access, Medical, etc. The mission of Brand Capabilities is to serve as a strategic partner and business enabler that leverages expertise to provide capabilities development and business solutions to deliver a competitive advantage and unlock the greatest potential of our brands in support of our patients. This team plays an important role within the organization by partnering with brands and cross-functional colleagues to identify, develop and measure foundational and innovative capabilities that drive commercial excellence. This is a unique opportunity for an experienced strategic marketer who has a passion for collaborating to drive better outcomes for patients.
How you will contribute:
  • Partner and advise brand and launch teams and their cross functional partners on marketing capabilities such as Product Positioning, Insights Generation, Brand Planning, Customer Engagement and Measurement
  • Identify capability and learning needs with brand partners
  • Facilitate connections and sharing of best practices across the USBU
  • Work directly with launch teams to develop the needed brand capabilities and business outputs for launch
  • Parlay marketing subject matter expertise into the learning environment by identifying new learning modalities, creating curriculum and upskilling marketers
  • Identify competency and capability development opportunities with brand team colleagues and partner on solutions
  • Collaborate and support the ongoing development and execution of the brand capabilities roadmap
  • Influence and foster change management elements through initiatives such as community of practice, communications, best practice sharing etc.
  • Manage resource requirements, project plans and budget
  • Measure results to assess impact and improve future initiatives
  • Implement development plans and training to achieve business objectives

Minimum Requirements/Qualifications:
Required:
  • Minimum BS/BA degree with MS/MBA preferred
  • Minimum of 8 years of marketing & brand experience through a variety of marketing roles
  • Ability to influence senior-level management and key stakeholders
  • Ability to set priorities, deliver on deadlines and develop workflow processes and tasks in an evolving, dynamic marketplace.
  • Strong analytical skills and budget management experience.
  • Excellent interpersonal and communication skills necessary to lead through change and influence without authority.
  • Ability to demonstrate strategic and critical thinking, as well as problem solving skills
  • Strong organizational, planning and project management skills-ability to set priorities, meet deadlines and develop workflow processes and tasks for multiple projects
  • Track record of successful leadership, management, and development of small to medium, multi-disciplinary dispersed teams. Strong judge of talent with the ability to make tough talent decisions.

Preferred:
  • Experience across stages of a brand's life cycle (launch, growth and end of life cycle)
  • Experience leading annual Brand Planning
  • Minimum of 5 years of experience in the pharmaceutical, immunology, biologic/biotech, or medical industry

More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Lexington, MA
U.S. Base Salary Range:
$153,600.00 - $241,340.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Lexington, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Top Skills

Budget Management
Market Analytics

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