At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
POSITION OVERVIEW
As an Associate Director, Social & Content, you'll have the opportunity to develop and execute innovative social media campaigns and create engaging content that captivates audiences across various platforms. If you are a creative and strategic thinker with a passion for social media, we want to hear from you!
KEY RESPONSIBILITIES
- Brainstorm and develop innovative social media strategies that align with our clients' brand identities and marketing objectives
- Create and maintain social media content calendars for various platforms including Facebook, Instagram, Twitter, TikTok, and YouTube
- Develop and manage paid social media campaigns, including audience targeting, ad creation, and budget allocation
- Analyze social media campaign performance and generate actionable insights that inform future strategies and optimizations
- Stay up-to-date on the latest social media trends, algorithm changes, and emerging technologies to keep our clients ahead of the curve
- Lead and inspire a team of social media specialists, providing guidance, support, and feedback to help them achieve their goals
WHAT YOU WILL NEED:
- 5+ years of experience in social media, marketing or content creation preferably at an advertising agency or in-house marketing team
- Proven track record of creating and executing successful social media campaigns that capture the audience's attention
- In-depth understanding of social media analytics and reporting tools
- Exceptional written and verbal communication skills, with the ability to craft compelling brand stories that connect with the audience
- Excellent project management skills and the ability to juggle multiple projects and deadlines with ease
- Experience leading and mentoring a team, fostering a positive team culture, and encouraging creative thinking
- Strong presentation skills and the ability to communicate social media strategies and results to clients and internal stakeholders in an engaging and memorable way
WHO YOU ARE:
- Creative: Putting together two things to create a third thing no one’s ever seen before
- Productive: Acting on ideas to make things happen and get stuff done
- Collaborative: Focused on the greater good versus personal gain
- Adaptable: Ready and able to embrace change
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.
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