Associate Creative Director [360]

| Los Angeles, CA, USA
Employer Provided Salary: 165,000-200,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What You'll Do:
We are searching for an Associate Creative Director to be a trusted and confident partner to the CBO/Creative Director. This full time, on-site role oversees a full 360, in-house, design and production with weekly production supervision of assets in Hong Kong and China.
The ACD needs to be a mature, creative problem solver with a strong managerial background in CPG. You are as comfortable presenting to a Marketing Director as you are to a retail partner. We're a scrappy team, so we expect this AD not just to provide direction to designers, but also to execute your own ideas. From quick comps to dazzling After Effects creations, we want someone who can take an idea from the conceptual phase and bring it all the way to market. You have strong experience in working with epic story creators, from copy writers to video directors, and have outstanding writing skills yourself.
If you're looking to create ideas that win every award from GDUSA to The Red Dot, we humbly do this on a regular basis. Munchkin's Brand Design Department has won over 80 of the most acclaimed global awards in design and branding across all platforms, packaging to TV and everything in between, in 7 short years.
In collaboration with the CBO/Creative Director, you will:

  • Help lead the global creative vision for Munchkin in alignment with marketing, product development, and digital strategies and business objectives
  • Concept, design, and produce engaging strategic content and creative assets across a range of brand projects and touchpoints, including video, social and influencer campaigns, marketing and promotional, email, print, branding and logo design, packaging, media and PR programs, and whatever comes next
  • Communicate and interact well with team members and supervisors across multiple departments. Work closely and build relationships with Brand Marketing, Global Marketing, Product Development, Ecommerce, and Social Media teams to drive the creative strategy across the Company
  • Ensure that brand and visual identity is consistently applied to all collateral and marketing materials across the company
  • Drive creative consistency into global markets in packaging and digital platforms. Ensure consistent application and governance of the brand style guides, internally and externally
  • In collaboration with the CBO/Creative Director, provide the vision for photography and direct all photography efforts for use in packaging, social media, and Ecommerce
  • Ensure execution of a thoughtful creative strategy and positive user interface across multiple digital platforms
  • Manage a team of designers, photo/video producers by demonstrating enthusiasm for the creative landscape and new technologies; and contributing strong, inspirational, and relevant creative thinking. Ensure the Creative Team delivers on business objectives
  • Other duties as assigned

Bring It!

  • 10-12 years of experience in a managerial role for design teams with significant emphasis on interactive media at a hypergrowth consumer startup, or beloved CPG brand.
  • Excellent interpersonal skills:
    • You feel at your best in a team environment.
    • You are a curious, patient leader who thrives coaching young designers and illustrators in daily crit sessions.
    • You understand the nuances and value of the critical role of right hand to a C-Suite.
    • You are a well-seasoned, graceful giver and receiver of feedback.
  • Excellent communication skills. You are crystal clear, transparent, and confident communicating (presenting and selling-in) creative ideas, their rationale, and the specifics of the solutions
  • Killer design chops with Advanced Adobe Creative Suite skills, including Photoshop, Illustrator, InDesign, After Effects, and ability to evaluate future tools for team productivity. You have familiarity with Word, Excel and embrace the reality that Power-Point is a necessary and powerful design tool.
  • Animation and video production and are well versed in the language of the internet and social. You are comfortable executing everything from an Insta Stories and organic TikTok campaigns to short and long form videos for optimal reach on all platforms, especially mobile.
  • You have impeccable taste in and appreciation for the role of music as a story telling backdrop for motion.
  • Demonstrate ability to concept across a variety of mediums including social, digital, print, audio, experiential and whatever comes next.
  • A tried-and-true Rolodex of vendors to lend a hand when needed from copy writers to stylists to video directors and editors.
  • Social fluency and a solid understanding of how to drive conversation and engagement across social channels.
  • Strong communication design sensibilities and an understanding of how composition, information hierarchy, color theory and typography work together to drive home a message.
  • Proven creativity in the Ecommerce space with successful follow through from concept to build
  • Ability to prioritize and manage work, adhering to critical project timelines in a fast-paced environment

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday.
We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $165,000 - $200,000 (DOE)
To learn more, visit us at .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • BasecampProject Management
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Munchkin Headquarters are based in beautiful, sunny, Southern California, in the Los Angeles surrounding area of Van Nuys!

An Insider's view of Munchkin, Inc.

What’s the vibe like in the office?

I have been happily employed at Munchkin since June 2022. During your first few weeks, they schedule one on one Meet and Greets and allow you to contribute in ‘Snack baby’ which has you walk around the Company with a Vintage baby carriage filled with delicious snacks and is a great way to get to know your fellow Munchkineers!

Kim Lapage

Project Manager

How do you collaborate with other teams in the company?

At Munchkin, the teams are supportive and collaborative which makes for a great working environment. As a Brand Manager, I get to not only manage my categories as if they were my own business, but I also get to ideate and work on innovative products to make parent’s live easier and babies lives more fun! At Munchkin we are all collaborators.

Nazneen Motiwala

Brand Manager

How has your career grown since starting at the company?

Since beginning my career at Munchkin 11 years ago, the company has continually provided me with opportunities to encourage my career growth. I began in the Order Management Department supporting the Sales Teams and transferred to a new role as Senior Costing Analyst. I am truly thankful to be supported in my career goals at Munchkin!

Anya Schultz

Senior Costing Analyst

What are Munchkin, Inc. Perks + Benefits

Munchkin, Inc. Benefits Overview

We offer a comprehensive benefits package that includes medical, vision and dental coverage, wellness, an employer-matched 401(k) plan, bonuses, employee stock purchase plan and much more depending on your role. We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. We offer work-life balance benefits such as paid maternity and paternity leave and hybrid schedules! To learn more, visit us at

Volunteer in local community
Baby2Baby, HavestHome, Alexandria House, Havenwood, HK Federation of Womens Centres (Hong Kong), Give back to Hamilton (Canada), Leeds Baby Bank (United Kingdom)
Partners with nonprofits
UN Global Compact, IFAW, Project Orca, The Seedling Project, Radiant Colors, CHLA, Operation Gratitude, St. Joseph Center, Toy Industry Foundation, Toys for Tots and Valley Food Bank
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
We hold quarterly In-person Town halls for all US employees, led by our Executive Leadership team.
Employee awards
Flexible work schedule
Hybrid work environment, where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday. We also provide annual weeklong global office closures!
Remote work program
To give our people flexibility, we offer hybrid work environment, where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday.
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
E3 - Employer, Embrace & Enjoy- ERG dedicated to empowering women Hispanic/Latinx - ERG dedicated to Hispanic/Latinx employees
Hiring practices that promote diversity
We proudly partner with our diversity recruitment partners to provide hiring managers a diverse pool of talent.
Diversity recruitment program
Code Talk, through St. Joseph's Foundation Grow with Google Career Certificate Program Mogul employer, diversity recruiting global online platform,
Health Insurance + Wellness
Flexible Spending Account (FSA)
Offering both Dependent Care and Health Care FSA plans.
Disability insurance
100% employer paid Disability Insurance for all employees!
Dental insurance
100% employer paid Dental Insurance for all employees!
Vision insurance
100% employer paid Vision Insurance for all employees!
Health insurance
Full 100% employer paid Employee HMO Plans. Plus employer contribution in other plans.
Life insurance
Munchkin provides each eligible exempt employee with a company-paid Life & AD&D insurance policy. This benefit is 100% paid by the Company.
Pet insurance
We offer comprehensive voluntary pet insurance plan options. We go beyond what is expected through our Pet Adoption Program.
Wellness programs
“It’s the healthy things” is a program to support and promote employee health and wellness. We are proud to offer a variety of health and wellness programs, including on-site gym and fitness cl
Team workouts
On-site gym and on-site fitness classes
Mental health benefits
Therapy coverage, 24-hour Tele-doc services, Counseling Services
Wellness days
All our employees are eligible for accrued, personal time off, which increases with tenure.
Financial & Retirement
Matching Contribution is dollar-for-dollar on amounts you contribute up to 4% of your eligible compensation, on a per payroll basis. You are always 100% fully vested!
401(K) matching
Matching Contribution is dollar-for-dollar on amounts you contribute up to 4% of your eligible compensation, on a per payroll basis.
Company equity
Employee stock purchase plan
Performance bonus
Employees are eligible for annual performance bonuses, with target percentages based on roles.
Charitable contribution matching
Radiant Colors, Donors Choose
Pay transparency
Child Care & Parental Leave
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
We host annual Bring Your Kid to Work Day and Bring your Dog to Work Day!
Vacation + Time Off
Generous PTO
Employees are eligible for accrued, paid time off which increases with tenure!
Paid volunteer time
Paid holidays
Paid sick days
We offer 6 days of sick pay for our employees.
Bereavement leave benefits
Company-wide vacation
We provide annual weeklong global office closures giving our people a chance to recharge.
Office Perks
Company-sponsored outings
Free snacks and drinks
Unlimited Coffee bar and fountain drinks; weekly Snack Baby, led by our newest hire!
Company-sponsored happy hours
We love to celebrate! We regularly host employee breakfasts, happy hours, and Summer Musical events
Onsite office parking
Generous parking including several dozen, electric car charging stations.
Mother's room
Onsite gym
Professional Development
Job training & conferences
Customized learning paths for employees globally which include supporting job training, certifications, and attendance at industry leading conferences to enhance employee career development.
Lunch and learns
Lunch and learns offered to employees on topics such as Employee Equity Program or management coaching sessions.
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
Personal development training

Additional Perks + Benefits

Fast Company Brands that Matter Award

Recognized Employer of Choice!

3 National Parenting Product Award

2023 Fortune America’s Most Innovative Company award

2023 Great Place to Work Certification

CEO/Founder, Steve Dunn recognition as a Visionary in the annual C-Suite Magazine produced by the L.A. Times…

Brand Innovator Recognition of our CBO…

JPMA Innovation Award

Munchkin Expands Partnership with IFAW; Becomes Primary Investor of "Room to Roam" Initiative to Lease Tens of Thousands of Acres of Land In Africa to Protect Elephants

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