Associate, Biddable Digital Media (Social, Programmatic, Search)

Overview

The Associate, Biddable role is a great place to kick-start your career in the ever-changing world of digital advertising. This role at Canvas Worldwide will offer you the opportunity to learn the fundamentals of Social, Search, and Programmatic via first-hand experience advertising in partnership with a leading gaming company. In this role you will learn media strategy, develop best practices for campaign setup, management, and reporting.

You will collaborate closely with cross-functional teams and be exposed to the entire lifecycle of media campaigns. As an Associate, you will begin to develop a working knowledge of the media space inclusive of platform, audience and media buying strategy. You will also be at the intersection of cross-channel collaboration and work closely with the creative agency to traffic creative and share out performance learnings.

Responsibilities

• Support the development and execution of social, search, and programmatic media campaigns from planning through reporting.
• Collaborate with strategy, analytics, ad operations, and activation teams to develop audience recommendations, campaign approaches, and optimization strategies based on client objectives.
• Collaborate with Creative agency for creative handoff, creative builds, optimizations, and reporting
• Build, launch, monitor, and optimize campaigns within Demand Side Platforms, Social, and Search platforms, including audience creation, budget management, bulk edits, troubleshooting, and pacing oversight.
• Analyze campaign performance and reporting to identify insights and provide recommendations related to audience, platform, placement, bidding, and creative strategy.
• Conduct quality assurance across campaign setup, tagging, tracking, and launch readiness to ensure accurate implementation and performance measurement.
• Manage campaign deliverables, maintain status documents, communicate project updates, and proactively flag timeline risks or challenges.
• Assist in the development of client-facing materials including media plans, performance reports, optimization recommendations, tests-and-learns, and campaign wrap-ups.
• Support post-campaign reconciliation, billing processes, and campaign documentation.
• Conduct audience, competitive, and marketplace research to identify opportunities and inform planning recommendations.
• Coordinate with platform and vendor partners to stay informed on industry trends, product updates, and emerging opportunities.
• Participate in team brainstorms and planning discussions to contribute strategic ideas and innovation opportunities.
• Continuously develop expertise in biddable platforms, workflows, trafficking processes, reporting tools, and campaign management best practices.

Qualifications

• Bachelor’s degree preferred in Advertising, Marketing or similar
• Be proactive: Show interest in constantly learning and growing
• Be outgoing: Lots of communication with internal teams and outside vendors required
• Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
• Detail-oriented with strong attention to follow through
• Strong Microsoft Office skills - especially Excel
• Ability to be flexible and a team member
• Willing to work in a fast-paced environment
• Experience in Paid Search, Paid Social, or Programmatic is a plus, but not required.