Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.
JOB TITLE: Assistant, Gaming Partnerships
DIVISION NAME: SVP, Gaming Partnerships
LOCATION: West Coast, Ideally, Los Angeles but not a must
REPORTS TO: EVP, Partnerships
START DATE: Immediately
About the Gaming Partnerships Team:
Allied Global Marketing’s Gaming Partnerships team has been operating at the intersection of gaming, brands, and culture for over 12 years, managing strategic partnerships on behalf of 30+ game publishers across PC, console, and mobile.
The team has executed award-winning programs with some of the world’s most recognizable consumer brands, including McDonald’s, Red Bull, Butterfinger and DoorDash, among many others. Our work spans full-funnel partnerships—from creative ideation and deal structuring to execution, measurement, and optimization within a fast-paced, highly collaborative environment.
Summary of Position & Ideal Candidate: We are looking for a highly organized, proactive, and creative individual who is eager to be challenged and develop a career in marketing—specifically strategic partnerships within the gaming industry. Our day-to-day work entails building and maintaining relationships with brands, platforms, and gaming-adjacent partners on behalf of our publisher clients to create mutually beneficial partnerships. Executing impactful, detail-oriented campaigns for our clients is a daily standard. The Assistant will primarily support senior leadership in the development and execution of partnership initiatives, working closely with game publishers, platforms, and consumer brands in a fast-paced, high-volume environment that requires strong prioritization and multitasking skills.
Job Responsibilities:
- Administrative
- Support the Gaming Partnerships Team with administrative needs in a fast-paced environment, including calendar management, meeting scheduling, circulation of agendas, note taking, and servicing NDAs
- Update and maintain client and partner-facing materials e.g., deal memos, pitch lists, status reports, partnership trackers and marketing calendars, ensuring accuracy across multiple workstreams
- Support account lead(s) and provide guidance and oversight to interns who may support account
- Assist with general office duties and other administrative tasks as needed
- Relationship Management & Development:
- Organization and maintenance of division’s and client’s contact database
- Develop and maintain relationships with gaming, entertainment, and consumer brand promotional contacts, including agencies, publishers, and platform partners
- Develop strong client relationships and always meet client deadlines and exceed expectations
- Program Development & Execution
- Research potential partners and gaming, esports, streaming, and interactive entertainment industry trends and participate in creative brainstorms to identify new partnership opportunities
- Prepare research, recaps and reports for clients under multiple deadlines
- Build engaging pitches (presentations, concepts, etc.), demonstrating creative thinking
- Assist with and/or manage partnership executions, including drafting and reviewing deal memos and legal contracts, coordinating asset trafficking, facilitating creative reviews, and tracking performance of gaming partnership programs
- Overall
- Help foster a high performing culture that supports the goals of the Gaming Partnerships Team and the company overall
- Have a presence on the team, offer solutions to challenges based on current or past experiences
- Demonstrate a genuine interest in the video games industry and enthusiasm for working within gaming culture, trends, and communities
Qualifications:
- Bachelor’s Degree required (marketing, communications, or public relations preferred)
- Minimum 1-year related experience (strong internship experience considered)
- Ability to thrive in a fast-paced environment with shifting priorities
- Exceptionally organized, with strong attention to detail and follow-through
- Ability to communicate effectively and tactfully with all levels of personnel in-person, via email and videoconference
- Ability to multi-task and handle a variety of clients and projects at the same time with a high degree of accuracy
- Proficiency with Microsoft Outlook, Word, Excel and PowerPoint and Keynote
- Positive attitude, Ambitious, resourceful, focused and goal oriented
- Creative thinker and problem solver, team player, ability to maintain confidentiality
- Stellar written and verbal communications skills
What we offer:
- This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flex PTO). We also offer 10 company paid holidays.
- Salary: $40,000-$50,000
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Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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Allied Global Marketing Los Angeles, California, USA Office
6908 Hollywood Blvd, Los Angeles, CA, United States, 90028
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