Assistant Manager - Brand Customer Relationship Marketing

Description
As an assistant manager in the Lifecycle engagement team, the Chevrolet Brand Customer Relationship Marketing Assistant Manager will interface as the lead for lifecycle marketing communication strategy and planning dedicated to the Chevrolet Sales, Service and Marketing Organization. This candidate will own Chevrolet customer communications creative process and execution to ensure alignment with the business objectives of Chevrolet product marketing and sales.
As part of the Lifecycle marketing team, the focus will be on the performance of every customer interaction with clear measurable KPIs of success and learning opportunities. A successful candidate will have a passion for customer engagement, experience in cross-channel, outcome-based marketing, and an innovative spirit aimed at testing, learning and optimization. They will be able to own current project deliverables while balancing a futuristic outlook for improvement opportunities to reach Chevrolet customers on their buying and ownership journey. Core lifecycle strategies include customer acquisition, vehicle launch and owner engagement, with channel implementation across email, direct mail, SMS, in-app, in-vehicle, and 1:1 paid media.
You should be able to use research, best practices, user behavior, and customer insights to inform decisions and recommendations.
You will interact with the following to ensure deliverables and support strategic facilitating discussions and driving growth plans:

• Customer Engagement Team

• Sales

• Media

• Website

• Advertising/Marketing/Product

• Growth Marketing Teams (Accessories, My Rewards/GM Card, Customer Care and Aftersales, Global content Studio, etc)

• Sales Ops (Retail events and Incentives)

• Events and Promotions

• Digital Retail Platform Team

The ideal candidate will focus on the follow areas:

• Manage Chevrolet owner, hand raiser, former owner and conquest communications by:

• Initiating and overseeing execution of communications to fulfill Chevrolet's conquest/retention/sales objectives.

• Development of consumer-centric 1:1 campaigns with tailored strategies for effective creative personalization and audience targeting based on insights and learnings.

• Champion Chevrolet materials to ensure that each piece is on target with the right message, right timing and right place across all communication creative (Customer Engagement, Retail, Owner Growth, Customer Sales Service Retention, etc.)

• Oversee the review of all creative, present creative materials to adjacencies and partners to solicit all feedback - receive, interpret and provide consolidated feedback to the agency

• Strong story-telling and presentation skills to effectively showcase data-driven, customer centric strategy and creative focus to leadership and other partners

• Work across GM teams and channels to develop communication plans that focus on all phases of the vehicle journey (welcome, engage, reignite, retain, conquest) and ensure consistent messaging throughout the handraiser and owner experience.

• Present recommendations and program results to the Chevrolet teams and leadership.

• Provide recommendations and coordinate with media and owned channels to develop a unified customer journey for defined target audiences and cohort segments.

• Accountable to achieve High Value Behavior (HVBs) and sales targets.

Role Qualifications:

• Bachelor's Degree

• 5+ years of experience managing Customer Lifecycle Management /Customer Relationship Management including creative and audience management.

• High level of interpersonal skills to work effectively with others, motivate co-workers, and elicit work output

• Flexibility to quickly modify strategy and execution to accommodate changing needs of the business

• Excellent time management skills - the ability to effectively and efficiently use your time to focus on the most impactful activities

• Extremely high level of analytical and problem-solving skills

• Ability to work well in a complex team environment

• Highly developed oral and written communications skills

• Ability to strategic think and execute, as well as organize and plan effectively

• Understanding of CRM's role towards accomplishing overall business priorities

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job may be eligible for relocation benefits.
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