Area Sales Manager - Bay Area, Sonoma California

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States.  Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE: Full-time Hybrid - Must reside and travel at least 2-3 days per week in the territory.

Pay: This position sits in a range of $110,000-$120,000.

LOCATION DETAILS: Bay Area/Sonoma California

• This job operates in a hybrid environment between a home office, school, community, and event environments (home office and field-based position).

• Territory sales - must currently reside in/near the location full-time to manage local client relationships and maximize sales opportunities.

WORK HOURS: Hours may vary based on the team and customer's needs. Evenings and weekends may be required.

TRAVEL REQUIREMENT: Travel in the field with Sales Pros to help develop new accounts and increase sales in current accounts - expected to be ten (10) or more business days a month as well as time participating in regional Coaches Clinics/Shows, conferences, and territory events.

HOW WILL YOU MAKE AN IMPACT:  

BSN Sports is looking for an Area Sales Manager to join our team and lead/support the front line in one of the most dynamic industries in the world: sports. An Area Sales Manager is responsible for optimizing sales, gross margin, and maximizing market share in the assigned territory.   

An Area Sales Manager will represent Varsity Brands by demonstration of company core values in driving the highest ethical standards of conduct in all business activities.

WHAT YOU WILL DO

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

• Sales Management & Training: Coach/train Sales Pros on product knowledge, professional sales techniques, company culture and procedures; motivate Sales Pros to exceed goals and develop professional sales habits; resolve problems on a timely basis; and ensure Sales Pros adhere to company policy.

• Business Development: Travel in the field with Sales Pros to help develop new accounts and increase sales in current accounts - expected to be ten (10) or more business days a month.

• Recruiting: Develop a pipeline of future Sales Pros; interview and recruit the best talent to join the BSN SPORTS team.

• Sales: Ensure sales pros in assigned territory meet or exceed sales and margin goals.

• Territory & Company Development: Evaluate account performance reviews to budget and forecast sales of products. Assist Regional Sales Director and Sales VP in planning and presentations for sales meetings, participate in regional trade shows, lead weekly regional sales huddles and team / individual training sessions.

QUALIFICATIONS

KNOWLEDGE/ SKILLS/ ABILITIES

• Results oriented.

• Motivational leader and team builder.

• Client Focus.

• Excellent written and verbal communication.

• Building trust.

• Gaining commitment.

• Servant leadership.

• Strong coaching capabilities.

• High integrity/Strong moral character.

• Effective planning and organizing.

• Technical/Professional Knowledge.

EDUCATION/ EXPERIENCE

• Bachelor's degree from a 4-year university preferred

• 2+ years prior sales team management experience (5-10 direct reports).

• 3+ years prior B2B sales experience with a proven track record of success.

• Recruiting experience.

• Experience training new employees.

PHYSICAL REQUIREMENTS  

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.    

• This job operates in a hybrid environment between a home office, school, community, and event environments. Prolonged periods of sitting, standing, bending, lifting, and driving will all occur on a regular basis.   

SALES MANAGER PERKS & BENEFITS:

• Fulfilling work that presents new challenges and exciting opportunities every day of the week.

• Salary plus bonus opportunity.

• Sales management training program.

• Annual Recognition Event

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

#LI-SD1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.