Area Sales Director - West

About Hugel Aesthetics

Hugel Aesthetics is a fast-growing leader in the medical aesthetics industry, bringing innovative injectable and skin-care solutions to the Aesthetics market across the United States. We are building our U.S. organization from the ground up, creating a culture that is intentionally different from traditional, highly layered organizations.

Founded in 2001, Hugel is a South Korea–based global leader in medical aesthetics, specializing in the development and commercialization of botulinum toxin, hyaluronic acid fillers, skin boosters, threads, and biocosmetics. Over the past two decades, Hugel has built a strong global footprint, with commercial presence in approximately 70 countries and operations across nine international subsidiaries.  

Leveraging strong global momentum, Hugel Aesthetics was formed as the Company’s dedicated North American business unit, established to lead commercialization in the United States, Canada and Australia. Backed by Hugel’s global scale and expertise, Hugel Aesthetics is a well-resourced, growth-oriented organization focused on expanding access to Letybo and establishing a strong, long-term presence in medical aesthetics. 

Our culture is rooted in high ownership, collaboration, and the belief that every voice matters. We value people who bring ideas, take initiative, and want a true seat at the table. In this environment, individuals are empowered to make an impact, move with agility, and help build what comes next. 

This is a rare opportunity to join at an early stage and help shape not only the business, but the way we work, lead, and grow together. As we scale our commercial footprint, we're building a sales organization defined by hunger, excellence, and relentless customer focus.

The Opportunity 

The Area Sales Director owns commercial performance across half of the U.S., leading a team of regional sales managers responsible for revenue growth, market share, and customer relationships within the assigned area. This leader builds, coaches, and develops a high-performing sales organization capable of scaling with the business, while driving execution against aggressive revenue targets to drive revenue growth for Hugel Aesthetics across the U.S.

Reporting to the VP, US Sales, the Area Sales Director serves as a key partner in shaping national sales strategy, talent development, and go-to-market execution. This is a highly visible, high-impact role for a strategic leader who thrives in a build environment and wants to shape the future of a growing global aesthetics business.

This position has direct leadership responsibility for Regional Sales Managers and indirect responsibility for all Aesthetic Account Managers, working with their teams and providing operational oversight, strategic direction, and sales coaching in order to deliver sustainable growth in a dynamic aesthetics market.  

This role requires a high-level of executive presence, relationship building, and leadership experience in the Aesthetics industry. The Area Sales Director plays a critical role in helping us expand in the aesthetics market, build stellar customer engagements, and collaborate cross-functionally to expand Hugel Aesthetic’s portfolio of products to our customers.

What You’ll Do

• Lead, manage, and hold accountable a sales organization spanning approximately half of the U.S., driving revenue growth and quota attainment across the Area.
• Build and scale the sales organization, attracting, recruiting, and onboarding strong leadership and field talent as the business grows.
• Develop Regional Sales Managers into strong leaders through consistent coaching, feedback, field time, and individualized development. Build their ability to coach their teams, manage performance, make sound decisions, and develop future talent.
• Own the Area’s sales strategy and execution, translating national goals into clear regional priorities and action plans. Use sales performance, market dynamics, competitive insights, and customer feedback to identify opportunities and drive action.
• Lead monthly Area operating reviews, creating clear visibility into performance, opportunities, risks, and priorities while fostering a culture of accountability, collaboration, and customer focus.
• Manage performance rigorously, including goal setting, forecasting accuracy, and addressing underperformance quickly and directly.
• Partner with Inside Sales to support Area goals and ensure strong coordination across the sales organization.
• Work closely across Sales, Strategic Accounts, Marketing, Medical Affairs, HR, Commercial Operations, and Finance to support launches, customer programs, and commercial priorities.
• Model and uphold the highest standards of integrity, compliance, and professionalism in all internal and external business interactions.
• Represent Hugel Aesthetics with customers and at key industry events, conferences, and trade shows throughout the Area and nationally.
• Provide the VP of U.S. Sales with a clear view of Area performance, market dynamics, competitive activity, customer insights, and the talent pipeline, including opportunities, risks, and recommended actions.
• Champion Hugel’s culture and values, leading by example and reinforcing the high standards, collaboration, accountability, and customer focus expected across the sales organization.

What We Are Looking For

• A dynamic, experienced sales leader who can inspire and motivate teams, set high standards, and create a culture of accountability, collaboration, and performance.
• 10+ years of sales experience with significant leadership responsibility, including leading across multiple markets or regions.
• Bachelor’s degree required; advanced degree preferred.
• Proven experience leading and developing sales managers, with a track record of building strong management teams, coaching leaders, and developing people for greater responsibility.
• Medical aesthetics leadership experience is strongly preferred, particularly in injectables and across the dermatology, plastic surgery, and medical spa channels.
• Strong knowledge of the aesthetics market and talent landscape, with a demonstrated ability to attract, recruit, and retain high-performing sales management and field talent.
• Strong commercial and business acumen, with the ability to understand sales performance, customer needs, market dynamics, and competitive activity and turn those insights into clear priorities and action.
• Excellent communication and presentation skills, with the ability to clearly tell the story of the business, articulate opportunities and challenges, and make thoughtful recommendations to both field teams and senior leadership.
• A strong coach and people developer who can motivate different personalities, provide clear and constructive feedback, and help managers become stronger leaders.
• Customer-focused and highly collaborative, with the ability to build trusted relationships with customers and work effectively across Sales, Strategic Accounts, Marketing, Medical Affairs, Commercial Operations, Finance, HR, and other partners.
• A leader who leads by example, with integrity, accountability, sound judgment, and professionalism in how they represent Hugel with employees, customers, and the broader aesthetics community.
• Comfortable leading in a growing organization, with the ability to move quickly, solve problems, adapt as the business evolves, and help shape and scale Hugel’s U.S. commercial organization.
• Experience with Salesforce or a similar CRM platform.
• Ability to travel 50%+, including travel throughout the assigned Area, to Hugel’s corporate headquarters, and to national and regional industry conferences and meetings.
• Valid driver’s license and ability to operate a motor vehicle.

Compensation

The most likely base pay range for this position is $185,000 - $215,000 per year. Several factors, such as experience, tenure, skills, and particular business needs, will determine an individual’s exact level of compensation. Base salary is only one element of employee compensation at Hugel Aesthetics. The total compensation could include base salary, bonuses, and equity awards

Benefits

At Hugel Aesthetics, we invest in our colleagues by offering a comprehensive benefits package built to support your health, financial future, and peace of mind.

Employees enjoy robust medical, dental, and vision coverage, alongside a 401(k) program with a company match to help build long-term financial security. Our trackless PTO program and competitive corporate holiday schedule give you the flexibility to rest and recharge while out of the office.

We also offer optional benefits like wellness programs, legal services, and identity monitoring, so you can choose the coverage that fits your life.