Area Marketing Director

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
As the Area Marketing Director, you will be responsible for understanding market dynamics and insights to deliver marketing strategies and tactics to drive our market growth plans, with a focus on driving local sales growth while minimizing churn. You will be the marketing lead for one of our five Optimum areas and report to the Area VP General Manager. You will serve as an extension to several cross functional teams to ensure the success of your region and serve as primary interface for your region as it relates to Marketing. You will be expected to navigate a highly matrixed structure and have the unique opportunity to help build out a new team structure to drive our business forward.
Responsibilities
-Responsible for understanding the competition within respective area/region/market and developing go to market strategies in partnership with Corporate Growth/Marketing teams to drive local market share growth
-Leverage data to develop marketing strategies, such as understanding connects and disconnect trends by market to develop acquisition, base and retention strategies
-Develop Hyper-Local campaigns to effectively position Optimum in the communities we serve
-Support the Area VP GM with forecasting and diagnosing consumer growth trends within the area/regions/markets
-Develop and strengthen community and customer relationships through sponsorships, customer events, etc.
-Partner closely with key cross functional partners to achieve business performance goals (market share growth, financial, sales and fulfillment metrics, and customer and employee experience performance).
-Partner closely with shared services and corporate teams to relay local insights to drive macro strategies and own the local execution of marketing strategies and tactics
-Ensure alignment with brand standards across all marketing tactics and local touchpoints
-Oversee budget for marketing activities and measuring success and return on tactics
Qualifications
-Bachelor's degree in marketing, communications, advertising, or equivalent experience
-5 - 7 years of marketing/advertising agency experience
-Telecommunications or other media/entertainment industry experience strongly preferred
-Demonstrated success in driving business performance through marketing strategies
-Strong business acumen, analytical ability and relationship building skills (both internally and externally)
-Demonstrated ability to communicate and partner cross-functionally to achieve common goals
-Excellent verbal and written communication skills and can successfully navigate a matrixed organization to drive results
-Ability to excel in a highly pressured environment.
At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, national origin, religion, age, disability, sex, sexual orientation, gender identity or protected veteran status, or any other basis protected by applicable federal, state, or local law. The Company provides reasonable accommodations upon request in accordance with applicable requirements.
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Nearest Major Market: Raleigh
Nearest Secondary Market: Rocky Mount