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Apple

Apple TV+ Positioning Lead

Sorry, this job was removed at 05:43 p.m. (PST) on Wednesday, Aug 21, 2024
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Culver City, CA
Culver City, CA

Summary

At Apple, we are singularly focused on bringing phenomenal products, services, and experiences to our customers around the world. We are also storytellers at heart, committed to improving the lives of those we engage, entertain, and hopefully, inspire.

As part of our global video team, you will be responsible for the way we position and communicate our Apple Originals to our global audiences across all of their touch points across all platforms and Apple's ecosystem. The work we do for Apple TV+ is dynamic, fast-paced, and deeply creative. Join us to showcase our event movies, award-winning series, groundbreaking documentaries, kids' entertainment and more.

The scope of this role is broad and its impact on our Apple TV+ service highly visible. In working cross-functionally with our product, design, marketing, development, programming, business management, and editorial teams across the company, you will strategically guide the positioning and communication of our Apple Originals to optimize for both audience engagement and authentic presentation of the work of the best storytellers in the world.

Every show and movie we shepherd alongside these artists is informed by their deep passion and unique perspective. Your core responsibility will be to make sure that we are drawing as large an audience as possible for each in the way we position it while focusing on defining and refining what makes the Apple TV+ service the very best in the market.

This effort will require deep collaboration across many inspired, expert Apple teams and execution around multitude avenues- from the Apple TV app platform to email, social, and more - to communicate our service and its offering to our customers. A dogged attention to detail, style, and the art we serve will be absolutely essential, every day.

Description

The scope of this role is broad and its impact on our Apple TV+ service highly visible. In working cross-functionally with our product, design, marketing, development, programming, business management, and editorial teams across the company, you will strategically guide the positioning and communication of our Apple Originals to optimize for both audience engagement and authentic presentation of the work of the best storytellers in the world.

Every show and movie we shepherd alongside these artists is informed by their deep passion and unique perspective. Your core responsibility will be to make sure that we are drawing as large an audience as possible for each in the way we position it while focusing on defining and refining what makes the Apple TV+ service the very best in the market.

This effort will require deep collaboration across many inspired, expert Apple teams and execution around multitude avenues- from the Apple TV app platform to email, social, and more - to communicate our service and its offering to our customers. A dogged attention to detail, style, and the art we serve will be absolutely essential, every day.

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