Alliances & Channels Partner Marketing

We are seeking an experienced Alliances & Channels Partner Marketing Senior Advisor to develop, execute, and track joint marketing initiatives with Global and Regional Systems Integrators (GSIs/SIs) that drive awareness, market influence and revenue growth. The ideal candidate will have a strong background in partner marketing, excellent written and verbal communication skills, and a deep understanding of partner marketing best practices and campaign management.

This is a highly collaborative position that works closely with partner account managers, field marketing, product marketing, and partner organizations to ensure alignment and measurable impact across joint campaigns and go-to-market activities.

What You'll Do:

• Develop and execute joint marketing strategies
  • Translate business objectives into integrated joint marketing plans

• • Create, implement and measure comprehensive joint marketing activities with GSI/SI partners

  • Act as the marketing liaison for assigned GSIs/SIs, building strong relationships and serving as the go-to resource for marketing collaboration

• Content creation and management

  • Develop and manage the creation of compelling co-branded marketing materials, content, and campaigns that resonate with target audiences and highlight the value proposition

  • Ensure all content is aligned with brand guidelines and effectively communicates the benefits of our solutions

• Campaign management

  • Collaborate with partner stakeholders and internal teams to plan and execute integrated campaigns, including digital marketing, events, webinars, thought leadership, and case studies

  • Drive direction and alignment with cross-functional teams and agency partners

  • Budget management

• Performance measurement

  • Track and analyze marketing campaign performance, providing regular reports and making data-driven recommendations for optimization
    

The Experience You Bring:

• Bachelor’s degree in Marketing, Business, or a related field

• 8+ years of experience in partner marketing, channel marketing, or related roles, preferably within the technology sector

• Strong understanding of the global/regional system integrator landscape and partner ecosystems

• Proven track record of developing and executing successful marketing campaigns

• Excellent written and verbal communication skills, with the ability to present complex information clearly

• Strong analytical skills and experience with marketing analytics tools

• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously

• Strong strategic planning and program management skills are essential
  

Bonus Points if you have:

• Expertise in tracking campaign performance, measuring ROI, and using data analysis to optimize results

• Familiarity with digital marketing strategies, including SEO, SEM, and social media marketing

Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!

Boomi is committed to fair and equitable compensation practices. The base compensation for this position in the US ranges between $120,000-$155,000 annually + applicable bonus. This position is remote-friendly and, as such, final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location. Click here for an overview of our benefits at Boomi!

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