AIGC Content Strategist & Producer

What is a day in the life of an AIGC Content Strategist & Producer?

Use AI video generation platforms (Seedance, Tolstoy, Nano Banana, HeyGen) to produce e-commerce content including spokesperson/avatar videos, before/after product narratives, and short-form clips
Develop content concepts, hooks, and scripts — building the creative and storytelling layer behind each AI-generated asset
Iterate on AI prompts to refine outputs and move efficiently from concept to publish-ready creative
Handle basic video editing — trimming clips, adding text overlays and captions, formatting assets to platform spec for TikTok and Instagram
Ensure all creative is optimized for conversion, with a strong eye for hook strength, pacing, and CTA placement
Test new AI platforms and tools and bring recommendations for improving the content production workflow
Collaborate cross-functionally with the broader AIGC and e-commerce teams to align on creative direction and output expectations

What will I need to thrive in this role?

Hands-on experience with AI video generation platforms such as Seedance, Tolstoy, Nano Banana, HeyGen, or comparable tools
A strong creative strategy background — you know how to write a hook, build a narrative arc, and structure content that actually converts
Basic video editing skills for social and e-commerce content (CapCut, Premiere, DaVinci, or equivalent)
Experience in Meta ads, performance creative, D2C brand content, or UGC creative strategy — you understand what makes content perform on paid and organic channels
Ability to move fast, test without fear, and iterate until the output is right
A portfolio of past work demonstrating both AI-generated content production and creative strategy thinking — this is required to be considered

What does high performance look like?

You consistently produce content that performs — you don't just hit volume targets, you bring a storytelling layer that drives brand visibility and measurable conversion
You demonstrate a strong instinct for platform-native creative — your hooks land, your pacing keeps viewers watching, and your CTAs convert
You proactively test and evaluate new AI tools, bringing recommendations to improve the workflow before being asked
You take full ownership of the content lifecycle from brief to published asset, with minimal revisions needed
You balance a high-output pace with quality judgment — you know when something is good enough to move forward and when it needs another iteration

What does success look like in the first 30, 60, 90 days?

• 30 days: You've gotten up to speed on the team's current tools (Seedance, Tolstoy), reviewed existing AIGC output, and produced your first set of publish-ready assets. You understand the brand portfolio and content expectations from key stakeholders.
• 60 days: You're operating independently — developing content concepts, iterating on prompts, editing, and delivering at pace. You've identified at least one workflow or creative improvement and brought it to the team.
• 90 days: You're a trusted creative voice on the team. Your content is performing, you're contributing strategic ideas beyond execution, and you've demonstrated the ability to balance volume with quality consistently.

What is the team like?

You will work alongside our AIGC Creator and be supervised by our Associate Director, Paid Social & Creative Strategy. You will also collaborate regularly with cross-functional partners across the e-commerce and creative teams. This team moves fast, values creative intuition backed by data, and is constantly testing and iterating. Ideas and input are encouraged — if you see a better way to do something, we want to hear it.

Sounds great! What’s the company culture?

We are looking for individuals who are:
● Game Changers- A game changer is someone who looks at problems with an open mind and
shares new ideas with team members, regularly reassesses existing plans and attaches a realistic
timeline to goals, makes profitable, productive, and innovative contributions, and actively
pursues improvements to Pattern’s processes and outcomes.
● Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand
them through data, draws unbiased conclusions based on data that lead to actionable solutions,
and continues to track the effects of the solutions using data.
● Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects
to partners and relies on constructive feedback, actively listens to partner’s expectations, and
delivers results that exceed them, prioritizes the needs of your partners, and takes the time to
create a personable experience for those interacting with Pattern.
● Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes
their specific contributions, takes initiative to help in any circumstance, actively contributes to
supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

● Initial phone interview with Pattern’s talent acquisition team
● Video interview with a hiring manager
● Onsite interview with a panel of department leaders
● Professional reference checks
● Executive review
● Offer

How can I stand out as an applicant?

● Discuss professional accomplishments with specific data to quantify examples
● Provide insights on how you can add value and be the best addition to the team
● Focus on mentioning how you would be partner obsessed at Pattern
● Share experience on any side projects related to data and analytics