AI Growth Marketing Lead

Your Skillset

• Define and own the cross-channel growth strategy across the entire user journey, from awareness to referral.
• Lead GTM strategy for a new product in close partnership with the Marketing Director and cross-functional leaders.
• Identify, prioritize, and execute high-impact experiments that drive user acquisition, activation, retention, and revenue.
• Partner closely with Product, Tech, and Data teams to align growth initiatives with the product roadmap and company priorities.
• Develop scalable frameworks for rapid experimentation, measurement, and iteration across channels and lifecycle stages.
• Manage and optimize all growth channels: paid, organic, lifecycle, product-led, community, partnerships, and emerging platforms.
• Build and scale growth loops that leverage product features, user behavior, and network effects to compound impact over time.
• Design and execute full-funnel campaigns that unify creative, data, and product insights.
• Experiment with unconventional growth levers (AI-driven personalization, creator co-creation, viral referral mechanics, UGC amplification, gamified experiences, and more).
• Explore underutilized or emerging platforms for guerrilla-style growth and new demand pockets.
• Use AI tools to accelerate experimentation, content generation, segmentation, personalization, and operational efficiency; build automated workflows that increase output quality and reduce execution time.
• Collaborate with product teams to integrate AI-driven growth features directly into the product experience.
• Analyze performance data to identify trends, opportunities, and bottlenecks, and translate insights into clear action plans.
• Create dashboards and reporting structures that align stakeholders around growth KPIs and experiment results.

You’re the Type Who

• Has experience in growth, product growth, or growth marketing within tech or digital-first companies, with a proven track record of building and scaling multi-channel growth engines.
• Understands product-led growth, user psychology, and lifecycle frameworks, and knows how to turn them into practical playbooks.
• Is highly fluent with AI tools (prompt engineering, workflow automation, AI-assisted content generation, data augmentation, etc.) and excited to push what’s possible with them.
• Is deeply analytical, comfortable running structured experiments, and confident interpreting complex datasets to drive decisions.
• Is a creative problem-solver who loves innovative, non-traditional approaches and isn’t afraid to test bold ideas.
• Communicates clearly, collaborates well with cross-functional teams, and can bring stakeholders along on the growth vision.
• Has experience in marketplaces, social platforms, or creator/influencer ecosystems, and familiarity with modern growth stacks (Mixpanel, Amplitude, GA4, HubSpot, Braze, Segment, Looker, etc.).

What Success Looks Like in This Role

• Accelerated user acquisition with measurable ROI.
• Improved activation, retention, and monetization metrics across the funnel.
• Repeatable experimentation frameworks adopted across the organization.
• Strong alignment between product and growth initiatives.
• Breakthrough “non-traditional” strategies that differentiate the brand and drive outsized results.