AI Automation Engineer (Marketing)

At Tax Relief Advocates (TRA), we are dedicated to serving our clients and community with integrity, empathy, and a client-first approach. Our vibrant, energetic culture balances hard work with a passion for making a meaningful impact nationwide. Our mission is to guide individuals through the tax resolution process with trust, education, and care, delivering solutions that transform lives.

Are you ready to lead a marketing transformation through quality assurance and automation? As the AI Automation Engineer (Marketing), you’ll be the driving force behind ensuring the quality and performance of our AI-driven marketing systems. This role focuses on engineering robust testing frameworks to validate and optimize marketing automation processes, leveraging platforms like Cake, HubSpot, and cutting-edge AI tools (including LLMs like GPT). You’ll ensure our systems deliver seamless lead generation, personalized client outreach, and rapid growth across the entire marketing funnel.

You’ll collaborate with cross-functional teams, including Backend Engineers and marketing teams, to bridge business and technical goals, creating scalable, high-quality systems that deliver measurable results. This is your chance to revolutionize tax resolution marketing through rigorous AI-driven testing and quality assurance.

• Optimize Lead Generation & Routing: Develop and execute automated test scripts to validate Cake lead integrations, ensuring seamless performance and AI-based lead scoring and routing for maximum efficiency and conversion rates.

• Automate Campaign Workflows: Build and test fully automated marketing workflows using platforms like Cake and HubSpot, leveraging AI to ensure reliability, scalability, and performance of campaign execution.

• Measure & Improve ROI: Create automated testing frameworks to validate key metrics such as Customer Acquisition Cost (CAC), conversion rates, and campaign ROI, using AI-driven insights to ensure accurate and optimized performance reporting.

• Bridge Business & Technical Teams: Partner with marketing, sales, and Backend Engineers to align AI-driven testing solutions with business objectives, ensuring robust data flows and seamless integration of marketing automation systems.

• Use AI for Personalization: Leverage advanced AI tools, including Large Language Models (LLMs) like GPT, to test and validate:

  • Better Email Subject Lines & Ad Copy: Ensure AI-generated content is high-quality, compelling, and optimized for target audiences.

  • Personalized Outreach Based on Lead Profile: Validate hyper-personalized campaigns by testing AI-driven lead data analysis and tailored messaging for maximum engagement.

  • Summarized Lead Interactions for Sales Reps: Verify that AI-generated summaries of lead interactions are accurate and actionable for sales teams.

• Run A/B Testing with AI Assistance: Design and automate A/B testing frameworks with AI support to validate and optimize email open rates, click-through rates, and overall campaign performance, ensuring continuous improvement.

• Drive AI Transformation: Lead the quality assurance of TRA’s transition to a fully automated, AI-driven marketing organization, integrating cutting-edge AI testing tools and fostering a culture of innovation and reliability.

• 3+ years of experience in QA automation, test engineering, or a related field, with a focus on marketing automation or campaign operations.

• Hands-on expertise with platforms such as Cake, HubSpot, Salesforce, or Zapier, and experience testing marketing automation workflows.

• Strong analytics skills with proficiency in validating metrics like CAC, conversion rates, and ROI through automated testing.

• Experience with AI/LLM-driven testing tools (e.g., GPT for content validation or personalization testing) is a strong plus.

• Expertise in QA automation tools (e.g., Selenium, Cypress, or similar) and scripting languages (e.g., Python, JavaScript) for test automation.

• Creative problem-solving skills with a knack for tackling complex marketing and data challenges through testing.

• Ability to collaborate effectively across business and technical teams, ensuring AI-driven solutions meet quality standards.

• Passion for innovation and ensuring high-quality systems in a fast-moving digital landscape.

At TRA, you’ll join a high-impact, forward-thinking team revolutionizing tax resolution through innovative AI and automation. You’ll tackle exciting QA challenges, collaborate with top talent, and play a central role in ensuring client-first solutions at scale. We’re not just building smarter systems—we’re creating a better experience for every person who turns to us for help. Join us to lead TRA’s AI-driven QA automation strategy and shape the future of how we grow, connect, and serve.

Location: Irvine, CA - onsite preferred 

Compensation: Up to $85,000 - $115,000 depending on experience 

Position Type: Full-time, permanent