The Affiliate Marketing Lead will manage the affiliate program lifecycle, driving growth and acquisition for Crypto.com's sports predictions product while ensuring compliance and effective communication with stakeholders.
This is a foundational, high-autonomy role responsible for establishing and accelerating the affiliate acquisition channel for Crypto.com's sports predictions product. This team member will act as an entrepreneurial self-starter expected to design, implement, and scale the program from the ground up within the US regulated derivatives and predictions landscape.
The Affiliate Marketing Lead will be accountable for driving significant channel growth, with core KPIs focused on Brand Awareness, New Customer Acquisition, and Trading Activity. Success in this role requires rapid execution, robust negotiation skills, and the ability to capture revenue during critical sporting windows.
Responsibilities
- Foundational Build: Own the entire affiliate program lifecycle, transitioning rapidly from partner identification and recruitment to establishing management and optimization processes for the sports predictions product.
- Diversified Sourcing: Identify and integrate a broad spectrum of partners, including sports publications, display networks, sub-affiliate networks, and strategic API/widget integrations.
- Vendor/Agency Management: Collaborate with or manage specialist external agencies to execute segments of the partnership strategy, ensuring output meets compliance and performance standards.
- Incentive Development: Partner with the Sports Prediction Growth Hacker to design, test, and implement bespoke affiliate incentives and campaign mechanics.
- Positioning: Integrate the product voice and positioning across all affiliate touchpoints and provide a continuous partner feedback loop to the marketing team to refine US market positioning.
Rapid Execution and Revenue Capture
- Event-Driven Growth: Drive aggressive promotion of key sports events and prediction markets to ensure critical revenue periods are maximized across the partner portfolio.
- High-Velocity Execution: Maintain a rapid pace to align with product development cycles, ready to promote new features and "Top X in Y sport" markets at short notice.
- Risk and Volatility Management: Adapt swiftly to unexpected changes in state or federal regulations, product feature availability, and volatility-driven budget adjustments.
Compliance Leadership and Vetting
- Regulatory Problem-Solving: Act as the primary interface for compliance, collaborating with Legal and Compliance teams to overcome ambiguities and implement scalable, compliant solutions.
- Due Diligence: Manage the partner vetting process, ensuring regular exchange of affiliate data with the Compliance department.
- Content Monitoring: Utilize Impact.com regulated compliance software to review partner content against prohibited keywords and legal guardrails.
Cross-Functional Influence and Communication
- Stakeholder Reporting: Utilize Tableau and Impact.com reporting to measure and communicate growth and channel value to senior leadership.
- Event Representation: Attend key US-based industry events and conferences alongside the team to recruit partners and represent the product.
Requirements
- 5+ years of experience managing and building affiliate programs, specifically within US Sports Betting (OSB), financial services, or regulated gaming.
- Proven experience in building an affiliate program from scratch or launching a new acquisition channel in a highly regulated market.
- Expert technical proficiency with Impact.com is a must.
- Commercial Closing Skills: A strong negotiator able to rapidly secure mutual partnership agreements and manage agency relationships.
- Self-Starter Temperament: Ability to thrive under pressure, meet tight deadlines, and find solutions in ambiguous environments.
It a plus if you have the following
- Technical proficiency with AppsFlyer or similar mobile attribution platforms.
- Experience working with API/widget integrations and non-traditional partner types.
- Experience navigating US state-level considerations for gaming or financial products.
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us - our internal mobility program offers employees a new scope.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
Please note that only shortlisted candidates will be contacted.
Top Skills
Appsflyer
Impact.Com
Tableau
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