The Account Manager will lead media relations campaigns, manage client accounts, and mentor junior staff in lifestyle PR. Responsibilities include developing communication strategies, handling client issues, and securing press placements across various industries.
Sunshine Sachs Morgan & Lylis is proud to represent clients across many industries including entertainment, social good, tech and lifestyle and we tell their stories through a variety of mediums. We’re proud of each and every campaign we execute, but you may be wondering why we don’t have more than a landing page as our website. While many of our clients are household names (you know them, we’re sure of it), our digital footprint is purposefully small. We fly under the radar and we like it that way.
If you are fired up and ready to do good, join us!
We are looking for a smart, enthusiastic and determined media relations Account Manager to join our lifestyle team in New York. What does this mean? You’ve been doing this for a bit (about 5-6 years or so) and you have experience working across a variety of consumer brands in beauty, lifestyle, and pop culture. You have a passion for creating unique narratives to reach a wide range of audiences and your media diet includes everything from The Today Show to the NYT Styles section, and Buzzfeed to People Magazine. You have a point of view about how Gen Z beauty standards are changing the industry and how DTC models are disrupting the traditional beauty landscape.
Our candidate is curious. While they will work on beauty, they are also likely to touch health, wellness, fashion and other lifestyle accounts. They see this as a challenge and opportunity to grow their skills. We’re looking for someone that understands the media landscape and how to navigate between the different verticals that our diverse roster of brands is trying to reach. You have all this energy, these great contacts and you are brimming with innovative and creative ideas. We are major proponents of the entrepreneurial spirit – you can speak on anything.
Responsibilities Include:
- Leading national and local fashion, beauty and lifestyle campaigns that touch various client teams (including consumer, non-profit, corporate, etc.)
- Developing and executing comprehensive communications strategies that include taking complex issues and packaging them for general consumer.
- Considered a thought-leader of sorts, for the agency and clients.
- Managing complex client issues and will see the client through stressful situations that will require thoughtful counsel.
- Leading client accounts and conduct media trainings for Sunshine Sachs clients, top executives and celebrities.
- Partnering and collaborating with SADs and VPs throughout the agency on integrated (and bi-coastal) accounts.
- Leading new business meetings, creating proposals as needed.
- Training and mentoring junior staff on the inner workings and executions of current policies, social good movements and campaigns, PR, media relations, and overall work approach. This is incredibly important to us!
- Responding to client requests and ensure requests are taken care of in an efficient manner.
- Support administration of accounts including developing agendas, meeting recaps, activity reports, client status reports and budget trackers.
You should apply if:
- You have at least 5-6 years working in PR, specific experience in communications, fashion, beauty, health, luxury, lifestyle public relations, integrated media relations, and strategic media planning.
- You have demonstrated success securing top-tier press placements that have an impact on the client’s bottom line.
- You are a strategic partner with internal and external stakeholders and can think outside the box to create insightful and impactful media moment.
- You are a strong writer – persuasive, concise, creative, and quick!
- You have a well-rounded understanding of consumer/lifestyle/fashion/beauty marketing
- You believe yourself to be excellent at pitching new business – confidence is key!
- You have strong decision-making abilities and accountability; this is an important role, own it!
- You have an innate curiosity and an entrepreneurial spirit.
- You are incredibly organized, detail oriented and able to excel at managing multiple projects simultaneously.
- You’re willing to work select evenings/weekends and travel when necessary.
- You enjoy overdelivering rather than meeting expectations and take genuine pride in being part of something good.
You don’t HAVE to have this, but it sure would be nice
- Solid relationships in hospitality and a passion to build and grow business in this space.
- Interests beyond fashion and beauty – we never like to stay in our lanes here and see facets of niche industries where they never existed before (documentaries, tech, experiential museums, etc.)
- Previous experience working with & managing teams in multiple locations.
Benefits x Perks
We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Sunshine Sachs Morgan & Lylis offers those benefits and many perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).
SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
There’s more!
From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues.
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