Account Executive, Vertical Sales (West)

The Account Executive, Vertical Sales role is a critical hunter-focused sales position responsible for driving new programmatic advertising revenue directly from in-house marketing teams and brands within specific vertical markets. Reporting to a Sales Director within the B2B or EComm team, you will be instrumental in accelerating customer acquisition and expanding our footprint within the brand-direct segment.

StackAdapt is a remote first company, however our Sales teams are regionalized. For this role we are prioritizing candidates located in the Western part of the United States (Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming). Check out our other Vertical sales postings for additional regions in the US!

What you'll be doing:

• Identifying, pitching, and closing new platform sales deals with in-house marketing teams and brands, primarily focusing on new logo acquisition within assigned verticals (e.g., eCommerce, B2B).
• Developing and executing an outbound sales strategy to engage experienced industry sales professionals within target accounts.
• Building a robust pipeline focused on brand-direct prospects, leveraging various CRM tools and ensuring strong coverage ratios and activity benchmarks.
• Collaborating closely with management, product, and solutions teams to articulate client needs, co-create industry-leading vertical offerings, and get products specified and built that meet brand-direct requirements.
• Translating field insights into product strategy and innovation, serving as a customer advocate within the company.
• Creating compelling, value-based pitch decks and associated research to effectively close new business with executive-level prospects.
• Maintaining a deep understanding of market trends, competitive threats, and the evolving needs of brand-direct clients in digital media.
• Working closely with dedicated StackAdapt Account Managers post-onboarding to ensure a warm hand-off and continued client success and potential expansion opportunities.

What you'll bring to the table:

• Track record of hitting, and exceeding, quotas in a hunter-focused sales experience within digital advertising, with a strong preference for programmatic advertising experience.
• Comfort in selling directly to brands/in-house marketing teams through consultative, solution-based selling and strong analytical skills.
• A self-starter mentality with the ability to thrive in a fast-paced, evolving environment focused on building new product offerings in the market.
• Experience in developing and implementing go-to-market plans, including defining Ideal Customer Profiles (ICPs) and segmentation frameworks.
• Ability to grasp and communicate complex technical concepts and platform-based knowledge to diverse audiences, including marketing executives.
• Proficiency in utilizing CRM tools (Salesforce) to manage pipelines, forecast sales, and drive operational rigor.
• Experience building strong client relationships and driving consistent top-line revenue growth through new logo acquisition.
• Willingness to travel occasionally to meet with clients within their region as needed.