2D Concept & Marketing Artist (Digital Gaming)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Mattel is seeking a versatile 2D Concept & Marketing Artist who brings a creative flair to both in-game visual concepts and marketing/UA asset production. This unique hybrid role focuses on:

• Concept Art: Crafting compelling 2D characters, props, environments, and key-art visuals that inform production pipelines.
• Marketing & UA Design: Producing polished, performance-driven ad assets—banners, icons, screenshots, social ads—for UA campaigns and store presence.

You'll join our art team, reporting to the Art Director with a dotted-line relationship with the Senior Manager of Growth, collaborating with products, UA, and creative teams.

What Your Impact Will Be: 

• Develop and iterate 2D art assets (characters, props, environments, UI concepts) aligned with creative briefs.
• Produce thumbnails, mood boards, and polished key-art for external developers and pitch decks, aligning to Mattel’s brands.

• Demonstrate a flexible artistic approach, adapting easily across multiple art styles and genres.
• Ensure brand consistency and adherence to style guidelines across all assets, whether produced internally or by external partners.
• Design impactful marketing creatives: app-store banners, splash screens, social-media ads, and UA campaign visuals.
• Collaborate with UA managers to create A/B test-ready creatives optimized for conversion, and work with analytics and production teams to iterate designs based on performance data.
• Adapt UA art compositions/formats for multiple platforms.
• Work closely with production, participate in brainstorming, sprint planning, and pipeline reviews.
• Maintain deadlines, delivering assets in a timely manner.

What We’re Looking For:

• BA/BS in Illustration, Graphic Design, Fine Arts, or equivalent.
• 5+ years as a 2D Concept Artist, ideally in game/art pipeline environments.
• 2+ years designing UA or promotional game assets (e.g., banners, icons).
• Exceptional digital painting, strong composition, visual storytelling; proficiency from thumbnails to final art.
• Strong proficiency in industry-standard art software (e.g., Photoshop, Illustrator, Figma, Maya, Unity).
• Strong communicator within cross-disciplinary teams.
• Proactively incorporate feedback, take swift action, and provide timely updates without prompting.
• Data/marketing-savvy including basic analytics for UA creative insights.
• Exceptional organizational, multitasking, and time management skills, with a commitment to meeting deadlines and maintaining high-quality standards.
• Ability to manage a high volume of assets and keep files clean.
• An enthusiastic attitude, adaptability, and eagerness to collaborate effectively in a dynamic environment.
• A portfolio demonstrating both concept-art and marketing assets formatted for UA/store use.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Preferred Qualifications (Nice to Have):

• Experience with IP and maintaining brand fidelity.
• Skills in animation for key UA assets.
• Aid in visual storytelling via storyboards or promo visuals.
• Experience working in Unreal.

The annual base salary range for this position is between $79,000 and $116,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy