Upbound Benefits Overview

Own go-to-market for Upbound’s AI inference portfolio, including positioning, messaging, competitive strategy, launches, enterprise buyer research, sales enablement, pricing input, and open-source-to-commercial narratives. The role requires customer-facing thought leadership through analyst briefings, executive preparation, public speaking, podcasts, and community engagement. Success requires deep B2B infrastructure product marketing experience, technical fluency, open-core experience, and the ability to launch emerging products rapidly.

Own Upbound’s end-to-end growth funnel, including campaign strategy, budget, paid media, lifecycle marketing, marketing operations, attribution, SEO, AI answer visibility, and self-serve conversion. Build an AI-native growth function, adopt automation tools, develop agentic workflows, improve reporting and campaign velocity, manage agencies and vendors, and hire a growth team. Partner with sales, product, engineering, and marketing leadership to drive enterprise and product-led growth.

The Strategic Account Executive will develop and manage enterprise customer relationships, oversee complex sales processes, and drive product adoption while meeting revenue goals.