Underscore Marketing Benefits Overview

Directs strategy, planning, buying, and execution of partner media investments across publishers, medical journals, point-of-care networks, EHR platforms, podcasts, sponsorships, and premium placements. Manages publisher and vendor relationships, negotiates agreements, oversees client budgets, optimizes campaign performance, presents reporting, and leads a planning and activation team. Collaborates across strategy, performance media, ad operations, client services, and project management to deliver integrated healthcare and pharmaceutical media campaigns.

Leads strategic direction, growth, retention, and financial health for a portfolio of complex client accounts. Builds senior client relationships, identifies upselling and cross-selling opportunities, oversees account planning, and drives high-quality delivery. Partners across media, strategy, and operations while leading, mentoring, and recruiting Client Services talent. Contributes to business development, negotiations, forecasting, and agency growth.

Supports day-to-day client account management for digital advertising and marketing programs. Responsibilities include client communication, project coordination, campaign deliverable support, quality assurance, financial tracking, workflow documentation, and monitoring client and campaign insights. The role partners with project management, media, strategy, ad operations, data technology, and finance teams while supporting account health, client relationships, and growth opportunities.