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Edtech • Software • Financial Services
Own and optimize paid acquisition across Meta, Google, YouTube, LinkedIn and other channels for live financial education events. Manage ~$500K+/month budget, implement server-side tracking (Meta CAPI, GA4), integrate Salesforce offline conversions, run attribution and incrementality tests, reconcile platform and CRM data, build creative-test frameworks, and optimize the full funnel from lead to enrollment focused on buyers and cash return.
