Director, Field Marketing
Greater LA Area
4 days ago
Build and execute integrated segment and regional strategic marketing programs aligned to sales priorities and revenue targets, including but not limited to demand generation campaigns, direct mail, executive programs, account-based marketing pilots, field events, trade shows and partner programs.
Work cross-functionally to oversee the timely execution of the field-marketing plan and collaborate with sales development and sales to ensure strong follow-through on sourced leads.
Track, measure and report on pipeline metrics across field marketing programs on a weekly basis- Inquiry, MQLs, SQLs, Opportunities, and Closed Won.
Create account-based marketing programs based on target audience and segment requirements including; size, geography, vertical, etc.
Leverage data and partnership with revenue operations to gauge and forecast segment marketing funnels and close rates.