LEARFIELD
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Leads the creation, production, distribution, and performance analysis of NIL multimedia content for university athletics, student athletes, brands, and partners. Develops creative concepts, manages productions and distribution plans, presents strategies and campaign recaps, and serves as a liaison among athletic departments, sales teams, sponsors, and content stakeholders. Produces video, audio, graphics, podcasts, livestreams, and social activations while establishing content best practices and ensuring compliance with university, conference, and NCAA requirements.
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Lead growth and market expansion for the Performing Arts segment, owning full sales lifecycle from pipeline development through complex deal execution and renewals. Build and maintain executive relationships, drive upsell and retention, manage RFPs and negotiations, represent the company at industry events, forecast revenue, maintain CRM integrity, and partner cross-functionally to meet revenue, margin, and market share goals.
Sports
Own and build end-to-end BI data products: design data models, validate data, create dashboards from ticketing, fundraising, and marketing sources, onboard and partner with clients, and drive analytics-led insights.
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Lead commercial finance for Paciolan, owning pricing, deal economics, commission design, client-level profitability models, long-range planning, and financial reporting. Partner with sales, FP&A, and strategy to inform go-to-market decisions, forecast performance, and optimize client economics while producing executive-ready analysis and dashboards.
Sports
Lead the enterprise portfolio function to provide end-to-end visibility and capacity scorecards, align strategic priorities with engineering execution, build and scale a program management team, drive portfolio governance and operating cadence, support executive decision-making, manage resource allocation and capacity planning, and integrate financial tracking and ROI into portfolio reporting.
