Interactive Strategies Benefits Overview

Support content strategy across website redesigns and migrations by conducting content audits, organizing inventories, managing review workflows, and executing CMS content migrations and QA. Maintain content trackers, build page outlines and IA recommendations, present findings to clients, and collaborate with strategists, designers, developers, and PMs to keep projects accurate and on schedule.

The Web Optimization Manager will drive SEO performance, conduct keyword research, analyze data, collaborate across teams, and manage reporting for client sites.

Lead the research and strategic foundation for brand engagements: conduct qualitative and quantitative research, synthesize insights into positioning, messaging, and personas, partner with creative and UX teams to translate strategy into brand and digital experiences, lead client workshops and presentations, and contribute to business development and process improvements.