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Consumer Web • eCommerce • Retail • Analytics
Lead paid acquisition strategy across Meta, Google, TikTok, affiliates, programmatic and retargeting to drive customer acquisition, revenue, CAC/ROAS improvements. Manage agency partners, budget pacing, creative testing, analytics and reporting (Triple Whale, GA4, Shopify). Partner cross-functionally with Brand, Finance, eComm, and SEO teams to align channel investments to revenue goals and implement structured experiments to optimize performance.
